Hightouch launches Hightouch for Offsite Media Networks
Hightouch is a Composable CDP that empowers companies to activate their data warehouse to power personalised marketing and business operations.
Topics
Hightouch launched Hightouch for Offsite Media Networks, a self-service audience management platform developed in partnership with Databricks, the data and AI company.
Together, Hightouch and Databricks will empower retailers to build and activate AI-enhanced custom audiences across 50+ media channels—including DSPs, CTV platforms, and walled gardens—to secure premium brand dollars faster and more efficiently.
This novel solution helps retail media networks (RMNs) stand out in a competitive landscape dominated by powerhouses like Amazon, Walmart Connect, and Roundel, according to executives of both companies.
Hightouch is a Composable CDP that empowers companies to activate their data warehouse to power personalised marketing and business operations. Used by organisations like PetSmart, Warner Music Group, Calendly, Spotify, and GameStop, Hightouch enables anyone to deliver personalised customer experiences, optimise performance marketing, and move faster by leveraging data and AI.
ALSO READ: Hightouch, Databricks Launch Self-Service Audience Management Solution
The new product is built to deliver an end-to-end solution that is built directly on retailers’ existing cloud data warehouse. Officials touted that the new platform will increase match rates across ad platforms with the flip of a switch to increase audience reach and drive more CPM revenue.
Moreover, it is being offered with unbundled pricing for an easy onramp so customers only pay for the tools they need to get started and bring in new capabilities as the offering evolves and scales.
Key Features:
- Warehouse-Native Audience Builder: Enables retailers to use Hightouch’s visual audience builder to create custom audiences based on first-party data in Databricks, including loyalty, purchase, and behavioural insights.
- AI Tools for Predictive Targeting: Allows development of AI-driven predictions and attributes within Databricks, which can then be syndicated across media audiences using Hightouch.
- Seamless Integration: Supports rapid testing and activation of audiences across an extensive catalogue of offsite media channels and marketplaces.
“We are thrilled to partner with Databricks, the leading Data Intelligence Platform for retailers, to make AI-powered audiences accessible to everyone,” said Tejas Manohar, Co-Founder and Co-CEO at Hightouch. “By layering Hightouch’s self-service tools on top of the Databricks foundation, retailers can build and monetise differentiated custom audiences faster than ever before.”
“Retailers who can harness the power of data intelligence — AI that can reason on their first-party data — have an advantage in attracting media buyers,” said Rob Saker, Global VP Retail at Databricks.
“Our partnership brings together the benefits of Hightouch’s self-serve audience builder and the Databricks Data Intelligence Platform to help customers build better offsite audiences and drive more ad sales.”
ALSO READ: Databricks Unveils Data Intelligence for Marketing
