Leaders from retail, commerce, advertising, and adtech explored how retail media networks (RMNs) are evolving beyond ad inventory into data-driven growth engines that deliver measurable business outcomes across channels.
The InMarket-Basis partnership turns the existing integration into a full-funnel solution, linking ad exposure to real-world visits and sales across retailers and RMNs.
The approach enables brands to maximise the impact of creator content across multiple retailer audiences using a data-first approach in selection and amplification, adding scale without sacrificing relevance.
The launch reinforces Topsort's mission to build AI-native retail media infrastructure that helps enterprise marketplaces scale advertising programs without the complexity of legacy ad tech.
