retail media networks

The end-to-end platform by GrowthLoop helps retail and commerce media teams build and scale high-performing commerce media networks (CMNs).

The Mirakl-Broadsign collaboration will enable more retailers and brands to activate, manage, and measure campaigns across the entire shopper journey through a single platform.

Leaders from retail, commerce, advertising, and adtech explored how retail media networks (RMNs) are evolving beyond ad inventory into data-driven growth engines that deliver measurable business outcomes across channels.

The InMarket-Basis partnership turns the existing integration into a full-funnel solution, linking ad exposure to real-world visits and sales across retailers and RMNs.

The approach enables brands to maximise the impact of creator content across multiple retailer audiences using a data-first approach in selection and amplification, adding scale without sacrificing relevance.

The launch reinforces Topsort's mission to build AI-native retail media infrastructure that helps enterprise marketplaces scale advertising programs without the complexity of legacy ad tech.

Unlike traditional media, retail media places ads right at the moment of purchase, making them feel less like interruptions and more like relevant recommendations.