Hightouch Brings AI Decisioning to Retail Marketers With New Funding
AI Decisioning works with all existing enterprise data and marketing platforms.
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Hightouch, a composable CDP and AI decisioning platform, has raised an $80 million Series C investment round at a valuation of $1.2 billion. This was led by Sapphire Ventures, with participation from NVC, Amplify Ventures, ICONIQ Growth, and Bain Capital Ventures. Sapphire Ventures Partner Rajeev Dham will join the Hightouch board.
The investment will help drive adoption of the company’s AI Decisioning product which lets marketers identify a business goal and then lets AI agents deliver the one to one experience that will achieve it. AI Decisioning and Hightouch’s composable CDP product have brought in enterprise customers like PetSmart, Spotify, and Accor Hotels.
“We’ve talked about 1:1 personalisation for years, but it’s not possible with the way marketers work today. Everything is too slow, too manual, and usually results in customers receiving a blizzard of irrelevant communications,” said Tejas Manohar, Co-founder and Co-CEO at Hightouch.
“Our vision is to use AI to help marketers break free of manual work. Instead of building rigid calendars and static journeys that are inherently impersonal, marketers can simply enter goals like ‘drive repeat purchases and subscriptions’ and let AI agents decide what to do next at a 1:1 level. It’s a reimagining of the job of being a marketer.”
“The top use case we’re seeing is driving loyalty and frequency. It’s harder than ever to drive relevance and we believe agentic AI is a solution,” said Kashish Gupta, Co-founder and Co-CEO at Hightouch.
AI Decisioning works with all existing enterprise data and marketing platforms. It can sit on top of any data warehouse or CDP and trigger actions across any marketing or digital platform, including Salesforce, Adobe, Iterable, and Braze.
“Our platform combines multiple ML models to decide the best message, channel, and timing for each customer. We automatically run high scale experiments to learn what works best for each consumer, and we’re quickly adding support for more channels like offers, promotions, web, and app experiences,” said Josh Curl, Co-founder and CTO.
“Open up your phone right now. Do you think the marketing you’re receiving is as good as it could be?” said Dham. “With AI Decisioning, which automatically determines the best messages to serve up, Hightouch has shown the bold vision and technical know-how to fix both the marketer and customer experience problem once and for all. It’s a huge idea, and we’re excited to partner with Kashish, Tejas, and the entire team on it.”
