AI Decisioning

GrowthLoop and EVERSANA are extending AI decisioning to biopharma marketing, using continuous experimentation to improve healthcare professional engagement.

Braze’s new Decisioning Studio Go, Agentic Standards, Operator Connect and conversational AI capabilities automate real-time customer journey decisioning and engagement.

Together, Wunderkind and Cordial help marketers drive revenue from previously anonymous traffic all within their Cordial instance.

New agent-powered workspace by Pega can take marketers from brief to live 1:1 campaign in minutes, without sacrificing control.

New features by Tealium deliver real-time, privacy-first context to AI models with enhanced integrations, intelligent decisioning, and MCP-powered configuration agents.