AI Decisioning

Braze’s new Decisioning Studio Go, Agentic Standards, Operator Connect and conversational AI capabilities automate real-time customer journey decisioning and engagement.

Together, Wunderkind and Cordial help marketers drive revenue from previously anonymous traffic all within their Cordial instance.

New agent-powered workspace by Pega can take marketers from brief to live 1:1 campaign in minutes, without sacrificing control.

New features by Tealium deliver real-time, privacy-first context to AI models with enhanced integrations, intelligent decisioning, and MCP-powered configuration agents.