Exponea clients can now access Acxiom’s data hygiene and data enrichment services via API, thanks to an arrangement between the two firms.
The goal is to help brands unify customer data, understand audiences and deliver personalised campaigns for each customer through their preferred channels,” states Chris Williams, partner channel manager at Exponea.
The API allows marketers to conduct data and address hygiene on email addresses, phone numbers, potcodes and address-line backfills.
In addition, the API lets Exponea clients use Acxiom’s data to create profiles and achieve segmentation.
Exponea, a Bloomreach company, is a customer data and experience platform.