Exponea clients can now access Acxiom’s data hygiene and data enrichment services via API, thanks to an arrangement between the two firms. The goal is to help brands unify customer data, understand audiences and deliver personalised campaigns for each customer through their preferred channels,” states Chris Williams, partner channel manager at Exponea. The API allows […]
Customer Data Platforms (CDP) and Data Management Platforms (DMP) sound quite similar and might even share a few common attributes. However, these platforms are vastly different. World over, marketing and advertising industries now focus on only one thing – customers. To put customer first, brands really must build good relationships with them. To do that […]
The Vibe Marketers Fest 2019, Middle East’s largest marketing technology conference concluded on November 6. The two-day summit that began on November 5 was the second edition of the annual conference, following its successful launch last year in November. The conference witnessed a massive turnout of marketing leaders, CMOs and technologists from the region who […]
