Databricks Unveils Data Intelligence for Marketing
Data Intelligence for Marketing helps organisations meet customer expectations faster by making it easier for anyone to access insights, run smarter campaigns, and do more with their resources using AI and trusted marketing partners.
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Databricks, the Data and AI company, announced the launch of Data Intelligence for Marketing, combining the Data Intelligence Platform with out-of-the-box integrations to an ecosystem of marketing solution providers. Here, teams can bring customer and campaign data together in real-time, allowing all marketers to self-serve insights and develop more relevant and efficient campaigns at scale.
Data Intelligence for Marketing helps organisations further break down silos and give every marketer a complete, real-time view of their customers and campaigns, making it easier to access insights, personalise experiences, and run more effective marketing — all from a single, unified platform.
This launch comes at a critical time for marketers, who often struggle to get a complete view of their customers and campaigns because their data is scattered across different systems.
And while many are eager to harness the power of AI, success remains out of reach without unified, accurate data. These changes are creating strong demand for better ways of connecting with customers quickly and personally.
Data Intelligence for Marketing helps organisations meet customer expectations faster by making it easier for anyone to access insights, run smarter campaigns, and do more with their resources using AI and trusted marketing partners.
“We’re launching Data Intelligence for Marketing to ensure every marketer, regardless of technical background, can get the data they need to make smarter decisions faster and run relevant, efficient campaigns,” said Rick Schultz, CMO at Databricks.
“By unifying customer and campaign data and using AI to reason on that data, this platform enables real-time, conversational analytics for marketers. This empowers marketers to make financially impactful decisions faster and drive more effective and efficient campaigns. It’s what marketers need to compete in today’s data-driven era.”
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