Canva Revolutionises Personalisation with Census and Snowflake
This collaboration empowers not just ease of use, but also unparalleled security and governance, to deliver exceptional customer experiences and drive remarkable ROI.
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Census, a data activation and reverse ETL platform, announced that Canva delivers personalised campaigns at scale and operationalises ML propensity models using their Composable Customer Data Platform (CDP) with Census in the Snowflake Marketing Data Cloud.
Matthew Castino, Marketing Measurement Lead at Canva, said, “Snowflake and Census help us integrate data from multiple different sources into one source of truth, so we can activate all our data and unlock it in lots of different ways. Census helps us create complex audiences and segments, and even push machine learning outputs into Braze, or ad platforms like Facebook and Google Ads. It means we’re not locked into the particular limitations of an individual tool, so we can have a great deal of flexibility.”
Denise Persson, Chief Marketing Officer at Snowflake, said, “We’re excited to feature Census as one of our foundational partners in the Marketing Data Cloud. The Composable CDP solution empowers modern enterprises to seamlessly integrate and activate all first and third-party customer data, creating a robust Customer 360 foundation. This collaboration empowers not just ease of use, but also unparalleled security and governance, enabling us to deliver exceptional customer experiences and drive remarkable ROI.”
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This collaboration empowers not just ease of use, but also unparalleled security and governance, to deliver exceptional customer experiences and drive remarkable ROI.
The Snowflake Marketing Data Cloud empowers organisations to simplify complex martech architectures, deliver superior customer experiences, and maximise marketing and advertising ROI. With the Marketing Data Cloud, marketers can unify their data to get a single view of their customers, leverage privacy-preserving collaboration and native AI capabilities, and access a robust catalogue of marketing and advertising data applications to execute the full breadth of their marketing lifecycle — from intelligent planning and activation, to granular measurement and optimisation — all on a single, highly governed easy-to-use platform.
