Dubai-born start-up CAFU, the region’s first on-demand fuel delivery service app, announced the appointment of Clare Holburn-Archer as its Chief Marketing Officer (CMO).
Heading up CAFU’s marketing team, Clare is charged with overseeing the planning, development and execution of the organization’s strategic marketing program. With CAFU recently announcing that it is expanding into Oman by partnering with Al Maha Petroleum, Clare’s role will be instrumental in scaling the company’s growth in new and existing markets and broadening its industry reach.
With a career spanning over 17 years in industries such as aviation and entertainment, Clare brings nearly two decades of marketing and communications experience to CAFU.
Most recently, she held the position of Marketing Director at Emaar Entertainment where she led the strategic planning and execution of integrated marketing campaigns for each of Emaar’s entertainment brands. Previously, Clare served as the Manager for Digital in Corporate Communications, Marketing & Brand at Emirates Group, responsible for the digital strategy of Emirates Airline and Group brands, in over 100 markets.
Speaking on her new role, Clare said: “Driving business value through real-time conversations between brands and customers has never been more exciting. We are seeing the rise of an intelligent app economy here in the UAE as well as other regions. My role at CAFU is to establish and increase CAFU brand equity in each market. Running integrated marketing campaigns, using data-driven decision making, and advanced AI techniques is essential to our success. With a number of ancillary business to launch under the CAFU brand, as well as aggressive expansion into new markets, it is essential to understand and capitalize on all marketing channels working together to achieve such growth, while delivering award-winning, exciting work in the global marketing landscape.”
CAFU recently launched its latest marketing campaign “I CAFU” highlighting the products’ uniqueness that allows consumers to order fuel delivery wherever they are. The campaign drives home the message that CAFU understands its customers live busy lives and by ordering fuel delivery at the click of a button, they can focus on completing other more enjoyable tasks, without having to worry about fuel.
The campaign is currently seen in both online and offline channels, ranging from social media ads to billboards across Dubai, Sharjah and Ajman and is already getting great traction digitally.