Audiense Launches MCP Connectors
The new MCP connectors act as real-time bridges between all Audiense consumer intelligence products (including Insights, SOPRISM, Demand, and Tweet Binder) and other generative AI platforms.
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Audiense has unveiled its MCP (Model Context Protocol) connectors, allowing audience insights to be integrated directly into AI tools like Claude and ChatGPT. This update makes it easier for marketing, research, and strategy teams to access and apply insights in their workflows, without the need for coding or complex setups.
The new MCP connectors act as real-time bridges between all Audiense consumer intelligence products (including Insights, SOPRISM, Demand, and Tweet Binder) and other generative AI platforms.
Instead of pulling data manually or scanning through insights, users can interact with audience data directly within the AI tools they’re already using and generate outputs like persona summaries, segment comparisons, full-funnel campaign strategies, content calendars, white space opportunities, and creative concepts and briefs.
All using simple prompts, bringing audience intelligence into their everyday workflows, instantly and intuitively.
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“AI isn’t just a productivity hack; it’s becoming the new interface for how brands engage with their audiences,” said Jim Swift, CEO of Audiense.
“With MCP, we’re embedding Audiense insights directly into that workflow, empowering users to interact with their audience segments in real-time, uncover deeper understanding, and shape strategy without friction.
“It’s not just about working faster, it’s about building smarter, more dynamic conversations with the people that matter most.”
Audiense’s MCP connectors are designed to support the way modern teams operate, helping them move faster, think deeper, and create better.
- For Marketers: Build campaign strategies, messaging frameworks, and creative briefs on the fly.
- For Analysts: Compare audience segments, spot trends, and test hypotheses without touching code.
- For Strategists: Uncover white space, surface opportunities, and turn audience insight into competitive advantage.
- For Content & Creative Teams: Generate content calendars, brainstorm ideas, and adapt tone of voice to each persona.
“This isn’t just about saving time. It’s about possibility. Whether you’re writing a brief, testing a hypothesis, or developing an agent, MCP connectors give you a faster, more flexible way to turn insight into action,” said Javier Burón, Product Strategist at Audiense.
MCP connectors are built for practical use—focused on speed, flexibility, and real-world needs. They offer a new way for teams to work with insights and apply them more easily across projects. This launch reflects Audiense’s ongoing effort to make audience intelligence more accessible and aligned with how AI is evolving.
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