Affiliate Marketing Fights Ad Blockers for Financial Brands
Affiliate marketing can be a strategic approach for financial marketers to mitigate the impact of ad blockers since it involves different methods that may not be as easily detected.
If you are associated with financial marketing, you recognise the importance of digital channels for acquiring new customers. The growing prevalence of ad blockers is making it increasingly difficult to promote financial products and services for marketers.
Statista says that more than 50% of online users don’t like seeing targeted ads. This makes old-fashioned ads like display and search ads significantly less effective. The growing use of ad blockers means fewer eyeballs on your ads, leading to fewer clicks and conversions for your campaign.
Combating Ad Blockers With Affiliate Marketing
Recent changes in the digital landscape have been aimed at blocking the effectiveness of ad blockers. Since June, Google Chrome started limiting ad blockers extensions with Manifest V3, the latest version of the extension platform. YouTube has also implemented new measures to block videos for users who have not disabled their ad blockers to ensure that all users contribute to the ecosystem that supports its creators.
These developments suggest a trend towards stricter control over ad-blocking capabilities. Still, ad blockers are here to stay. According to Hootsuite’s Digital Trends Report, 42.7% of internet users worldwide use ad-blocking technology. To adapt, financial marketers must transition from traditional ads to more strategic approaches, such as partnerships.
Affiliate marketing can be a strategic approach to mitigate the impact of ad blockers since it involves different methods that may not be as easily detected by these. By partnering with publishers like websites, blogs, and influencers, you can promote your products without the concern of ad blockers. Affiliates earn commissions for the leads or sales they generate, making this a cost-effective strategy for fintechs and banks.
Here’s why affiliate marketing works so well for financial brands in the age of ad blockers:
1. Content That Ad Blockers Miss
Affiliates create engaging content like blog posts, videos, social media updates, and newsletters. This type of content isn’t blocked by ad blockers and keeps your audience interested. Instead of seeing ads that might distract them, users interact with valuable content that educates or entertains them, making them more likely to trust and engage with your brand.
2. Trust and Visibility
Affiliates usually have loyal followers who trust their recommendations. When you partner with the right affiliates, you tap into this trust, boosting your credibility. This partnership helps you get noticed and builds a solid reputation. The affiliate’s endorsement acts as a stamp of approval, which can significantly enhance your brand’s image. As your financial brand appears on trusted platforms, you gain visibility among an audience that might have been hard to reach otherwise.
3. Cost-Effective Customer Acquisition
Pay-per-click ads used to be cheap, but they’re not always worth it anymore. More competition for keywords means higher costs, and ad blockers make things tougher. Affiliate marketing only costs you money when it brings in actual leads or sales, making it a smarter way to attract new customers. This performance-based model ensures that your marketing budget is spent efficiently, as you only pay for actual results.
In today’s digital world, with ad blockers everywhere, affiliate marketing is a great strategy that allows you to reach potential customers through trusted channels and engaging content, avoiding the pitfalls of traditional advertising.
Affiliate marketing is more than a workaround for ad blockers; it’s a forward-thinking strategy for digital marketing. By focusing on quality content and building trust through partnerships, financial marketers can achieve better results and create lasting relationships with their audience. As the digital landscape evolves, embracing affiliate marketing could be crucial for staying ahead of the curve and ensuring your brand’s message reaches the right audience.
