Deem Finance, MoEngage Power Smarter Customer Engagement
With MoEngage, Deem Finance is committed to providing a more connected, responsive, and rewarding experience for all its users.
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MoEngage, the insights-led customer engagement platform, announced its partnership with Deem Finance to elevate customer experience across its digital channels. Through this partnership, Deem Finance will leverage MoEngage’s capabilities to create personalised, data-driven touchpoints throughout the customer lifecycle, boosting engagement and long-term retention.
The financial services brand has launched a New Deem Mobile app that enables customers to seamlessly manage their Deem Credit Cards and personal loans with just a few taps. Offerings like these allow new customers to effortlessly apply for credit cards directly through a streamlined & user-friendly onboarding process.
By onboarding MoEngage, the brand aims to personalise offers and insights tailored to individual customer behaviour and preferences, ensuring that each interaction adds real value to the customer.
This integration is part of Deem’s broader strategy to enhance engagement across its mobile and web platforms. By leveraging MoEngage’s cutting-edge analytics, Deem will gain deeper insights into customer behaviour, allowing for more informed decisions and ultimately fostering stronger customer relationships. With MoEngage, Deem is committed to providing a more connected, responsive, and rewarding experience for all its users.
“We’re excited about the opportunities and avenues MoEngage brings to Deem. We foresee MoEngage’s cutting-edge capabilities driving positive business impact and allowing us to build deeper customer relationships across meaningful touchpoints. This partnership is a huge step forward in our commitment to delivering exceptional experiences that empower our customers and add value to their financial needs”, said Chris Taylor, CEO of Deem Finance.
Commenting further on what this partnership holds, Kunal Badiani, Regional VP – Middle East, Africa, and Turkey, MoEngage, stated, “Engaging with customers in the Financial Services industry is a tricky feat that entails understanding the customer’s needs and building not only tailor-made offerings but also bespoke frictionless journey’s for every customer.”
“We’re delighted that Deem Finance put their trust in MoEngage to help them optimise channels like their website and mobile app as well as provide right and actionable insights across their customers’ lifecycles that help them build superior customer experiences.”
