Adobe Unveils Product Innovations to Power CXO
Adobe's latest AI innovations are changing how businesses connect with customers and the daily work of experience makers tasked with delivering and orchestrating impactful customer engagements.
Topics
Adobe has unveiled a suite of product innovations that power Customer Experience Orchestration (CXO) — fusing creativity, marketing, and AI to deliver intelligent, scalable and connected CXs.
CXO is the evolution of Customer Experience Management (CXM), delivering personalisation at scale by integrating the design and execution of seamless experiences across all touchpoints and channels, supported by advancements in generative and agentic AI.
Adobe has introduced new tools that connect creative and marketing teams, supported by AI, to help businesses streamline the development and delivery of customer interactions across multiple channels. The company also released a playbook outlining how these updates are expected to support business outcomes and contribute to ongoing marketing transformation.
“Delivering one-to-one personalisation at scale demands a powerful fusion of creativity, marketing and AI,” said Anil Chakravarthy, President, Digital Experience Business at Adobe.
“We are pioneering innovations through Adobe’s AI platform that enable teams to craft the most compelling and relevant CXs, helping businesses drive impact and seize this enormous opportunity.”
Adobe’s latest AI innovations are changing how businesses connect with customers and the daily work of experience makers tasked with delivering and orchestrating impactful customer engagements.
This is accelerated with the rise of agentic AI, where purpose-built agents can handle repetitive content production tasks and free up time for creative ideation and strategy, unlocking capacity for marketers to scale personalisation.
Businesses and agencies, including The Coca-Cola Company, Dentsu, The Estée Lauder Companies, Lumen Technologies, Monks, Newell Brands, Prudential Financial, Publicis Groupe, Stagwell, and Tapestry, are leveraging Adobe AI solutions to enhance and scale standout CXs with greater efficiency.
By shortening the delivery of compelling, on-brand and tailored content for different audiences, organisations are improving key metrics around engagement and conversion — and driving business impact.
ALSO READ: It’s Not Only CX That Can Drive Sales
