CXO

Adobe CX Enterprise powers agents that can help scale impactful, personalised customer experiences so that interactions consistently reflect brand guidelines.

The COVID-19 pandemic has galvanised companies to reorganise their business around delivering exceptional experiences, as many, even the ones known for delivering exceptional customer service, were caught off-guard. Even product fulfilment rose to crisis levels as manufacturing stalled and supplies dwindled. The crisis presented a choice for businesses to build a next-gen customer experience, to […]

Customer Experience (CX), the powerhouse of business growth across industries, is a competitive advantage that every organisation needs today. According to Gartner, almost 90 per cent of companies have a CXO as compared to the 65 per cent in 2017. With hundreds of books in the markets and keynote speeches on CX, there is no […]

Business and technology leaders representing key vertical industries across the GCC agree that the organisations creating the future of customer experience will do so with a digital-first mindset that meets customers’ increasingly digital demands. The consensus was reached at Avaya CXO (Re)Connect, the first major in-person meeting of technology leaders hosted by Avaya in the […]