2024 Holiday Brand Campaigns That Sleighed
It’s the season to celebrate innovative brand teams. Martechvibe looks at what marketers can learn from this year’s brand-led holiday campaigns.
The holiday season is a time for creativity, celebration, and connection, and brands are stepping up with innovative holiday campaigns to engage consumers in unique ways. From fashion and food collaborations to playful icons and immersive advertising experiences, companies are leveraging technology, storytelling, and timely themes to capture the festive spirit.
Whether it’s through digital fashion accessories, creative play campaigns, or sustainable food initiatives, these efforts showcase the power of marketing to inspire and delight audiences during the most wonderful time of the year.
Snapchat Teamed Up with Prada for Bitmojis Handbags
Snapchat has collaborated with Prada and Miu Miu to offer digital handbags for Bitmoji avatars. This partnership allows users to customise their Bitmojis with stylish items like Prada’s Small Galleria Bag and Miu Miu’s Wander Bag. These virtual accessories can be used across various Snapchat features, including Snap Profiles, Lenses, and Stickers.
LEGO’s Gives Life to a Creative Icon
The LEGO Group has launched a new holiday campaign featuring its playful new icon, Cataclaws. This brick-built character was designed to encourage families to embrace creative play during the festive season. Cataclaws’ adventures transform dull holiday moments into joyful experiences, highlighting the importance of spending quality time together.
JD Sports Pushes Immersive OOH Campaign
JD Sports has launched a cutting-edge out-of-home (OOH) campaign, allowing cinemagoers to interact with a digital photo booth in select London and Manchester cinemas. As part of the brand’s “Family Portrait” holiday campaign, the initiative invites audiences to create their own family portrait, which is then shown on the big screen before movies like “Gladiator II” and “Wicked.” Partnering with OOH agencies, JD is aiming to enhance brand visibility while engaging consumers in a fun and interactive way.
DTC Brands Push Amazon Stores for Quick Delivery
As Christmas approaches, many direct-to-consumer brands are steering customers to their Amazon stores to benefit from Prime’s two-day shipping promise. With time running out to ensure timely deliveries, these brands, including some newer DTC players, are promoting the “Buy with Prime” feature. The challenge for these brands lies in synchronising their promotional schedules with Amazon’s holiday calendar.
Lipton Teams Up with NFL’s Adam Thielen for Perfect Turkey Brine
As the official iced tea sponsor of the NFL, Lipton has partnered with wide receiver Adam Thielen to promote the perfect turkey brine recipe. Using Lipton Half & Half Iced Tea and salt, Thielen demonstrates how the brand’s iced tea can help create a flavourful, juicy turkey for the holidays. This collaboration aims to inspire consumers to add a twist to their festive meals with Lipton’s iced tea.
Hellmann’s Wants to Celebrate Leftovers
Hellmann’s has introduced a new holiday, ‘Sick of Food Waste Day,’ to highlight the importance of reducing food waste during the Super Bowl, one of the biggest food-wasting events in the US. Thanksgiving is a quick second. With the slogan “Make Taste, Not Waste,” the brand encourages consumers to repurpose leftovers with its mayonnaise, offering recipes to turn post-game meals into delicious new dishes.
