PayPal Ads Launches Transaction Graph Insights & Measurement

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PayPal has announced the launch of PayPal’s Transaction Graph Insights & Measurement program, providing merchants & advertisers with a unique, cross-merchant view into real shopper behaviour, campaign effectiveness, and data-driven recommendations to grow their business. 

PayPal’s Transaction Graph Insights & Measurement creates the full dimensionality of a consumer purchase, and with full sales signal integrity and accuracy.

Today, marketers are seeking more accurate ways to understand how commerce is changing and how to engage their next best customer. PayPal Transaction Graph Insights and Measurement uses the company’s transaction graph to uncover consumer trends and measure advertising results with a full-funnel view. 

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PayPal’s Transaction Graph helps identify high-intent shoppers as PayPal is the only platform connecting search, shop, and share signals across more than 430 million consumer accounts and tens of millions of merchants.

For example, a consumer searches for “best running shoes for marathon” on a retailer, compares prices on a major marketplace, asks an AI assistant for recommendations, and then reads reviews on a social platform. They pay a friend on Venmo for a race entry (with a runner emoji) and purchase gear via PayPal checkout.

Traditional platforms see pieces of this journey, while PayPal sees the complete picture. This means brands can identify high-intent shoppers before they convert elsewhere, understand true category market share, and measure real sales lift rather than modelled estimates.

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“The era of the empowered shopper demands advertising solutions built on real commerce data, not modelled intent,” said Mark Grether, Senior Vice President and General Manager of PayPal Ads. 

“Unlike walled-garden platforms that only see activity within their own ecosystem, or measurement solutions that rely on modelled data, PayPal’s Transaction Graph connects verified purchases across tens of millions of merchants. This means you can see which campaigns actually drive sales, not just clicks or impressions.” 

“Combine this with signals from Shop, Search, and Sharing activities across all PayPal brands, we can help advertisers drive meaningful business outcomes—regardless of their budget or scale.”

The Transaction Graph Insights and Measurement program addresses critical gaps in today’s insights and measurement landscape for commerce media with:

• Transaction Graph Insights: An interactive analytics experience that showcases the breadth, depth, and uniqueness of PayPal’s Transaction Graph. This visualisation tool helps advertisers understand cross-merchant, cross-surface shopper journeys to deliver brand-specific recommendations.

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• Transaction Graph Measurement: PayPal’s first-party measurement suite built from the ground up, utilising the PayPal Transaction Graph and deterministic-driven identity for campaign reporting, insights, attribution, and incrementality.
• Transaction Graph Measurement Partnership Program: This program allows brands to enable independent campaign validation with a certified list of third-party partners, including AppsFlyer, Cint, Experian, iSpot, Kantar, Kochava, and LiveRamp.

“When PayPal Ads showed us their Transaction Graph insights, we immediately saw the potential,” said Monica Austin, CMO at Blizzard Entertainment. 

“The ability to leverage commerce intelligence across game releases, performance media, and attribution measurement aligns perfectly with how we think about continually improving player engagement.”

Advertisers using PayPal Transaction Graph are already seeing measurable improvements in campaign performance, as it is immediately available for US-based programs, with availability in the United Kingdom and Germany to follow.

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