Salesforce Signs Definitive Agreement to Acquire Qualified

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Salesforce, the AI CRM, has signed a definitive agreement to acquire Qualified, a provider of agentic AI marketing solutions. 

Qualified provides an agentic AI marketing product designed to engage and convert inbound buyers. Its flagship product serves as an “always-on” AI worker that transforms websites into engaging, multi-modal conversational experiences to qualify and nurture leads. 

Bringing Qualified into the Salesforce ecosystem will allow customers to quickly deploy fully-featured marketing agents that autonomously generate a pipeline. 

“The agentification of the enterprise continues to accelerate,” said Steve Fisher, President and Chief Product Officer, Salesforce. 

ALSO READ: Salesforce Announces Agentforce for Marketing Efficiency

“By integrating Qualified’s agentic marketing expertise into Agentforce, we will enhance our ability to offer autonomous pipeline generation and empower our customers to scale their revenue teams with agent-first solutions that drive efficient growth.”

Kraig Swensrud, CEO and Co-Founder of Qualified, said, “We founded Qualified to revolutionise how B2B companies generate pipeline, and today, that vision takes a massive leap forward.”

“As Salesforce alumni, my co-founders and I have always built our products to deeply integrate with Salesforce. Joining forces with Salesforce is a natural evolution that will allow us to bring the power of agentic marketing to the enterprise.”

As a Salesforce AppExchange partner and a Salesforce Ventures portfolio company, Qualified provides intent data, conversational AI, and meeting scheduling capabilities that help customers turn website traffic into pipeline.

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Accelerating Agentforce with Agentic Marketing

Marketing and sales teams are increasingly focused on growth and the rise of the AI workforce. By investing deeply in agentic marketing solutions, Salesforce will accelerate the development of its Agentforce Sales and Agentforce Marketing products.

Qualified’s capabilities will enable Salesforce to offer a more comprehensive agentic marketing solution, further reinforcing its commitment to helping companies become agentic enterprises. 

These solutions are essential for modernising the B2B buying experience and allowing human sellers to focus on closing deals while AI agents handle the initial engagement.

The transaction is expected to close in the first quarter of Salesforce’s fiscal year 2027, subject to customary closing conditions, including the receipt of required regulatory approvals. 

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