Salesforce AppExchange

The unification complements Attentive’s integrations with Salesforce Marketing Cloud and Salesforce Service Cloud Attentive, a conversational commerce platform provider, has launched Attentive SMS for Salesforce Commerce Cloud on Salesforce AppExchange. With Attentive’s integration for Salesforce Commerce Cloud, companies can sync customer, product, and behavioural data, enabling them to send high-performing, triggered SMS messages, such as […]

Veeam Software, a data protection company, has launched Veeam Backup for Salesforce on Salesforce AppExchange to help companies limit the risk of losing Salesforce data and metadata due to human error, integration issues, or other data loss scenarios. This new solution enables organisations to deploy a backup environment either on premises or in the cloud, […]

LiveIntent has launched Identity Enrichment on Salesforce AppExchange, enabling companies to bridge their customer data to identify, demographic and behavioural data from the LiveIntent Identity Graph. LiveIntent’s Identity Enrichment app will provide customer matching against multiple identifiers, including emails, mobile identifiers, addresses, and phone numbers. Once matched, LiveIntent will dedupe, cleanse, append, and enrich first-party […]

Acxiom, a customer intelligence company, has joined the Salesforce AppExchange Genie Collection. Directly integrated with Salesforce, Acxiom’s Data Enhancement for CDP app is currently available on AppExchange. Using the app, advertisers can leverage Acxiom’s touchpoint data to identify and build high-value audiences. “Acxiom’s decades-long experience in privacy-compliant data services and identity management offers Salesforce clients […]

Groopit helps employees capture customer feedback after every call, right from their existing workflows in Salesforce. Groopit, a provider of crowdsourcing software, has launched the Groopit for Salesforce app, allowing companies to gather actionable insights from employees working in Slack and Microsoft Teams. Employees can share information, associate each insight with an account or opportunity, […]

XSELL Technologies, a provider of conversational artificial intelligence for contact centre agent optimisation, has launched XSELL Agent Experience on Salesforce AppExchange. Businesses can now leverage XSELL Agent Experience, or Agent eXp, to access AI-generated guidance. “Eighty percent of your customers are speaking with agents who simply do not know or do not understand how to […]

Pegasystems released an updated version of Pega Process Extender for Salesforce Lightning on Salesforce AppExchange and Pega Marketplace. Pega Process Extender lets companies drag and drop Pega Infinity workflow automation and artificial intelligence-powered decisioning directly into Salesforce Lightning deployments. The entire experience operates within the Salesforce desktop, even as Pega drives the business logic and […]

LiveRamp has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange. With the Customer Data Platform and LiveRamp’s app coming soon to AppExchange, Salesforce customers will be able to enhance reach and accuracy for all media activations. LiveRamp’s RampID technology fully supports audience enrichment, targeting, measurement, and optimisation, and customer preferences, opt-outs, […]

Yahoo has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, In joining Salesforce AppExchange, Salesforce customers will be able to access Yahoo’s identity solution, Yahoo ConnectID, and build custom and previously unaddressable audience segments that can be activated through the Yahoo demand-side platform (DSP). Built on consent-based first-party data, Yahoo ConnectID […]

Upstart, provider of a lending platform for financial services firms, has launched Upstart AI Lending for Salesforce on Salesforce AppExchange. With Upstart AI Lending for Salesforce, bank and credit union personnel can initiate artificial intelligence-enabled digital lending experiences for customers across any interaction, whether in person, on the phone, or from a scan of a […]