Vbrick Integrates with ServiceNow to Power Generative AI via Video Content
The integration builds upon Vbrick’s existing ability to seamlessly and securely embed video within the ServiceNow AI Platform.
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Vbrick, an end-to-end enterprise video solutions provider, has announced a new integration with ServiceNow.
This capability enables organisations to use video assets stored in Vbrick as a data layer for generative AI workflows inside ServiceNow Now Assist, turning video content into actionable insights, context, and intelligence.
In modern enterprises, video is no longer optional – it serves as a primary medium for training, collaboration, customer support, executive communications, and more.
But video content often remains locked in silos and disconnected from business processes. When teams need answers, the knowledge, insights, and context in video resources remain untapped.
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By integrating Vbrick with ServiceNow Now Assist, video content becomes a layer of structured intelligence, with transcripts, timestamps, semantic context, metadata, and summaries that can be leveraged for downstream generative AI use cases.
ServiceNow Now Assist combines AI capabilities with workflow automation that can improve productivity, deliver better self-service, enhance searches, recommend actions, and provide answers.
The Vbrick integration can incorporate content and insights from videos in the answers Now Assist provides, return relevant videos in search results, enhance Virtual Agent responses with video links, and surface expert insights from video resources within Agent Workspace or other workflows.
It can also power custom Now Assist skills that draw directly from video knowledge.
“By combining Vbrick’s video intelligence with ServiceNow AI capabilities, organisations unlock a new frontier,” said Paul Sparta, Vbrick Chairman and CEO.
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“Video is no longer passive media, but a dynamic, context-aware data layer that powers smarter, faster, and more human workflows. This increases self-service, improves case deflection rates, and accelerates time to value.”
This integration builds upon Vbrick’s existing ability to seamlessly and securely embed video within the ServiceNow AI Platform.
As the certified enterprise video platform integration in the ServiceNow Store, Vbrick offers advanced features like automatic role synchronisation, enterprise-grade security, and AI-powered search capabilities.
The Vbrick integration with ServiceNow Now Assist is available now via the ServiceNow Store and can be activated and configured within enterprises’ existing ServiceNow and Vbrick environments.
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