oakpool Unveils oakpool.ai to Boost Brand Visibility in Generative Search
oakpool.ai provides marketing and communications leaders with a clear understanding of how and how often their brands appear inside today's generative search engines, including ChatGPT, Gemini, Claude, and Perplexity.
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oakpool, the founder & employee-owned digital agency that builds teams, systems, and tools for sustainable growth, has introduced oakpool.ai, a sister company focused on AI Search Visibility and Generative Engine Optimisation (GEO).
oakpool.ai provides marketing and communications leaders with a clear understanding of how and how often their brands appear inside today’s generative search engines, including ChatGPT, Gemini, Claude, and Perplexity.
Consumer search behaviour is shifting rapidly. A May 2025 Adobe study found that 77% of U.S. ChatGPT users now treat the platform like a search engine, and 28% of Gen Z begin their searches on ChatGPT before Google. This marks a meaningful change in how trust, discovery, and relevance are formed online.
oakpool works across consumer goods, outdoor performance, technology, hospitality, cultural institutions, and multi-brand operating groups.
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As generative engines increasingly shape how information is surfaced and decisions are made, visibility is influenced not only by websites and backlinks but by narrative clarity, press signal, product sentiment, and cultural presence. Oakpool.ai offers a structured starting point for understanding that landscape and strengthening it.
oakpool and oakpool.ai will operate as sister organisations:
- oakpool leads digital marketing, go-to-market development, team-building, and growth execution.
- oakpool.ai provides the measurement layer and specialised services required to show up inside generative search environments.
“Our team is thrilled to launch our first in-house software + services offering with oakpool.ai,” said Co-Founder James Hamilton. “At this point, it’s clear that AI Search will change the digital marketing landscape forever.”
“AI Search Optimisation or Generative Engine Optimisation is just the tip of that iceberg. Platforms like ChatGPT, Gemini, Claude, and Perplexity are quickly becoming the front page of the internet. The brands that win over the next 20 years will be the ones that adjust to this reality today.”
