BigCommerce, Feedonomics Partner with Perplexity
Both companies have partnered with Perplexity to ensure brands can deliver structured, AI-ready product data that improves visibility, accuracy, and conversion in next-gen AI search experiences.
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BigCommerce, an open SaaS ecommerce platform for B2C and B2B businesses, and Feedonomics, a data feed management solution, have announced that their customers now have access to AI-powered search engine Perplexity to optimise visibility and relevance for brands in AI search results.
In the shift from traditional SEO to AI search, it is critical that merchants ensure their products can be syndicated to the right marketplaces and advertising channels or owned channels so they can be found in order to drive traffic and sales. Historical data scraping is inefficient and often inaccurate for large language models. Feedonomics now provides
Feedonomics now provides Perplexity with pre-optimised, structured product data, ensuring that the LLM understands and recognises merchants’ products, leading to better search results that favour the brand.
“AI-powered search is redefining how consumers discover and engage with products online,” said Sharon Gee, Senior Vice President of Product for AI at BigCommerce and Feedonomics. For consumer brands, this represents a pivotal moment to lead with innovation.
“By delivering high-quality product data directly to LLMs, brands ensure their products surface more accurately and contextually. Ensuring quality data feeds are optimally structured and accessible to AI search channels is a strategic imperative for driving relevance, loyalty and growth in an increasingly competitive digital landscape.”
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Owen Spencer, Director of Enterprise Applications at Revelyst, said, “With Feedonomics powering our product data, we have confidence that our catalogue is being presented accurately and optimally to drive results with AI search platforms.”
“Improved visibility and stronger brand consistency are critical for traffic and conversion. Having structured and channel-optimised data in place allows us to take more control of how our products appear in AI-driven experiences, and that is a game-changer for our ecommerce performance in the AI era.”
As commerce adopts agentic shopping, where AI agents research, recommend, and even act on behalf of consumers, the quality of the product catalogue is critical. As agentic purchasing evolves, the need for flawless data transfers and optimised, conversion-ready storefronts becomes paramount.
Together, BigCommerce, Feedonomics and Makeswift provide the data and storefront software that enable this critical connectivity and better performance for merchants on virtually any ecommerce platform to optimise revenue.
“Some aspects of the AI future are already clear—consumers want agentic experiences throughout their shopping journey, and they turn to Perplexity for accurate answers they can trust,” said Taz Patel, Head of Advertising and Shopping at Perplexity.
“When our systems can ingest clean, well-organised product information — with rich attributes, consistent taxonomy and up-to-date availability — the results speak for themselves: more relevant search experiences, higher conversion rates and better alignment with shopper intent.”
“With Feedonomics delivering AI-ready data to Perplexity’s powerful and highly-trusted answer engine, we are setting a new standard for ecommerce search.”
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