impact.com Launches Geodesix AI Data Marketplace
impact.com launches Geodesix, a data marketplace that gives AI systems licensed commerce content while ensuring publishers are fairly compensated.
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impact.com has launched Geodesix, a new data marketplace designed to connect artificial intelligence systems with licensed, high-quality commerce content—while creating a clear and sustainable compensation model for publishers.
Developed through Impact Labs, the company’s innovation and venture arm, Geodesix is intended to address a growing imbalance in the AI economy. As large language models increasingly draw on the work of journalists, reviewers and creators to shape consumer decisions, publishers have often received little or no compensation when their content is used to generate AI-driven answers.
The launch comes as AI becomes a primary channel for product discovery and recommendations, accelerating declines in traditional referral traffic. Industry data indicates that AI-generated answer features can reduce clicks to publisher websites by nearly 50 per cent, with some publishers reporting search referral losses of more than 30 per cent as AI systems deliver answers directly. Geodesix seeks to respond to this shift by establishing a licensed content layer tailored to the AI era.
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“AI is built on content, but the people who create that content haven’t had a fair way to participate in the value it generates,” said Hanan Maayan, head of Impact Labs and general manager of Geodesix. “Geodesix creates a simple, transparent way for AI companies to access trusted publisher content, and for publishers to finally be paid when their work is used.”
The platform provides AI systems with approved access to commerce content, including product reviews, buying guides, tutorials, comparisons and list-based articles from established publishers and creators. When that content contributes to an AI-generated response, Geodesix identifies its role and allocates revenue to publishers through a share-value model.
The initiative builds on impact.com’s long-standing position in commerce partnerships and its relationships with global brands, publishers and creators. While incubated within impact.com, Geodesix operates independently, with its own team and platform, allowing it to work flexibly with a wide range of AI companies while contributing to impact.com’s long-term growth strategy.
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Geodesix is currently available to a select group of customers, with early use cases centred on AI-powered shopping assistants and product recommendation tools. The company plans to expand into additional sectors, including travel, financial services and B2B software.
