Acoustic Unveils Native Integrations with Major Commerce Platforms
The new integrations provide real-time ingestion of product catalogues, customer profiles, order events, and behavioural signals, giving marketers a continuously updated view of every customer interaction.
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Acoustic, a global company in omnichannel marketing technology and customer engagement, has announced the availability of native, bi-directional integrations with major commerce platforms — Shopify, WooCommerce, and BigCommerce — inside its platform, Acoustic Connect.
The new integrations provide real-time, enterprise-scale ingestion of product catalogues, customer profiles, order events, and behavioural signals, giving ecommerce and retail marketers a comprehensive, continuously updated view of every customer interaction.
This enhanced visibility allows marketers to see the moment intent appears and immediately act on those signals through the Acoustic Connect platform — unlocking a measurable performance edge across revenue, loyalty, and customer value.
“Marketers have long relied on integrations that are either too limited or too fragile to support real-time commerce,” said Jon Ziglar, CEO of Acoustic.
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“These new native integrations change that. We’re giving ecommerce teams the ability to hear the full story behind every visit, search, browse, cart, and purchase—and to act instantly. This is the kind of modern, signal-driven marketing that delivers true competitive advantage.”
Built for modern retail, not legacy workflows
Traditional marketing platforms rely on basic data syncs or fragile webhook connections that break under pressure. Acoustic Connect’s integrations are purpose-built for high-volume commerce, delivering:
- Large-scale catalogue management supporting thousands of SKUs with variants, images, metadata, and category structures.
- Multi-store and multi-region support for global retail operations.
- Continuous bi-directional data sync with no manual refreshing or API rate limits.
- Instant historical backfill of orders and customer data for complete lifecycle visibility.
- Zero-code setup that takes minutes instead of weeks, with no middleware required.
This level of depth and reliability gives marketers the confidence to build lifecycle programs based on real behaviour happening in their storefront right now — not yesterday’s incomplete data.
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Key features & capabilities:
- Real-Time Catalogue Sync: Automatically import complete product catalogues — variants, inventory, descriptions, pricing, and images—continuously updated to ensure accurate personalisation and recommendations.
- Behavioural Signals Turned into Intent: Capture cart additions, product views, searches, checkout abandonment, and purchase events in real time — transforming behavioural signals into built audiences and predictive opportunities.
- Unified Journey Orchestration: Enable cross-channel journeys (email, SMS, push, WhatsApp) triggered instantly by catalogue and commerce activity, without workarounds or IT dependency.
- Audience Health & Lifecycle Insight: Map product-level behaviour to lifecycle stages to identify “high-intent, low-cart,” “repeat-ready,” and “at-risk” segments, driving proactive engagement.
- Enterprise Reliability & Scale: Designed to handle large-scale transaction volume, high SKUs, and always-on operations, ensuring accuracy and continuity as brands grow.
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Why it matters for modern lifecycle marketers
Today’s ecommerce teams require real-time visibility and operational agility that legacy ESPs and dated marketing stacks can’t deliver. Acoustic Connect bridges this gap by combining:
- Instant, signal-driven activation
- A unified view of marketing + commerce data
- High-fidelity product and behavioural intelligence
- Predictive insights that surface new revenue opportunities
- A marketer-led platform designed for speed and ease of use
These capabilities empower B2C teams to break free from slow, campaign-centric workflows and adopt an intent-driven, omnichannel model that drives measurable performance.
“Brands shouldn’t have to choose between simple integrations that can’t scale or custom connectors that constantly break,” said John Riewerts, Chief Product & Technology Officer at Acoustic.
“We built these native integrations to deliver real-time data fidelity at enterprise scale. Acoustic Connect continuously synchronises catalogues, orders, and behavioural signals without API bottlenecks, webhook fragility, or manual maintenance.”
“Marketers can trust that what they see is what’s happening in the storefront at that exact moment—giving them the power to engage customers with precision and confidence.”
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