Commerce Launches Feedonomics Surface

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Commerce, an open ecosystem of technology solutions that helps businesses use data effectively and deliver personalised experiences at scale, has announced the availability of Feedonomics Surface, a new solution that simplifies and automates the process of connecting product catalogues to important advertising channels like Google Shopping and Meta.

Feedonomics Surface provides Feedonomics’ data optimisation and automation tools directly to merchants so they can improve their return on advertising spending with a stronger data feed. 

With Feedonomics Surface, users can easily create, manage and synchronise high-quality product feeds without needing extensive technical knowledge.

ALSO READ: BigCommerce, Feedonomics Deepen Partnership with Google Cloud

“With Feedonomics Surface, merchants can go live on Google and Meta quickly and launch ad campaigns without the technical headaches,” said Austin Comer, General Manager of Small Business at Commerce, the parent company of BigCommerce, Feedonomics and Makeswift. 

“This represents Commerce’s commitment to modernising commerce by laying the groundwork for a future where artificial intelligence and machine learning provide intelligent insights and automatic improvements to a merchant’s data so they can thrive in the world of omnichannel and agentic commerce.”

Available to BigCommerce merchants, Feedonomics Surface is designed to serve direct-to-consumer brands and B2B companies currently managing product data across Meta and Google and in need of a self-service tool to improve operational efficiency.

The merchant benefits of Feedonomics Surface include:

• Streamlined Channel Access: Easily list and advertise products on major platforms like Google and Meta, helping them quickly expand their market reach.

ALSO READ: Feedonomics, YouTube Partner for Shopping Affiliate Program

• Simplicity and Automation: Eliminate the technical complexity of feed management. The solution leverages AI and automation for product categorisation, feed creation and synchronisation, saving merchants valuable time.
• Reliable and Accurate Data: Ensure product listings are always up to date and accurate. Automated syncing and data tools minimise errors and maximise performance.
• Scalable Solutions: Start with the free version and seamlessly upgrade as the business grows and data needs become more complex.
• Empowered Control: Give merchants direct control over their product data. Whether through simple manual overrides or at-scale transformations, the app ensures data is optimised for each channel.

In addition to the existing features and functionality, Commerce plans to continue strengthening Feedonomics Surface with additional agentic AI, advertising and marketplace channels, generative AI features for data optimisation, and availability on additional platforms.

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