App Leaders Forum in Berlin Brings Together App and Mobile-first Marketers
The intimate and high-impact event will serve as a strategic platform for decision-makers to share insights, challenges, and success stories. The agenda addresses how to make apps the heart of the customer journey and drive retention, responsiveness, and brand loyalty.
Topics
Berlin, Germany — The App Leaders Forum is set to take place in Berlin on October 14, 2025, at the Grand Hyatt Berlin. The agenda is designed to explore the evolving landscape of mobile app marketing, user acquisition, retention, and the technologies driving next-gen customer experiences.
Set against the backdrop of one of Europe’s most vibrant tech hubs, the event will bring together senior product, growth, and marketing leaders from the region’s most innovative mobile and app brands. App Leaders Forum is presented by Martechvibe in collaboration with Vonage, a part of Ericsson.
Powering Conversations That Matter
As mobile apps continue to dominate as channels for consumer engagement, the event will serve as a strategic platform for decision-makers to share insights, challenges, and success stories. The agenda features keynotes, fireside chats, and interactive panels, covering topics such as:
- Trust as a growth lever: Secure, verified communication.
- The power of branded messaging to deliver personalised interactions.
- Compliance-driven creativity: Seamless authentication.
- Campaigns to conversations: Two-way, meaningful interactions.
- Blending advanced multi-modal communication tools securely
Industry leaders will share their experiences on navigating the changing privacy landscape while delivering more value to customers.
Judith Eyck, Chief Operating Officer at HolidayPirates Group; Dan Zbijowski, CMO at GoStudent; Moritz Beck, Managing Director at Memacon Group; Andy Carvell, Co-Founder & CEO at Phiture; Fabian Hielscher, Market Lead Business Communications (RCS) Germany at Google; Vlada Chaban, Client Partner at Meta; Peggy Anne Salz, Content Strategist at MobileGroove; Tatiana Xyda, Key Account Manager at Vonage; Toni Kuschan, Senior Customer Solutions Architect at Vonage, are some of the speakers confirmed.
“Apps are no longer destinations; they are evolving into personal operating systems that people rely on at every stage of their decision journey. The next wave of growth belongs to companies that harness this context to anticipate consumer needs and use AI to spark conversations at scale that feel effortless and deeply personal. That is how brands move beyond transactions to earn trust and achieve profitable growth,” said Peggy Anne Salz, Content Strategist, MobileGroove.
“At Vonage, we are committed to empowering businesses with innovative communications solutions that drive meaningful customer engagement. The App Leaders Forum is a fantastic opportunity to collaborate with industry leaders and explore how secure, personalised, and multi-modal communications can transform the app experience and strengthen brand loyalty,” said Tatiana Xyda, Key Account Manager at Vonage.
The App Leaders Forum Berlin is designed to be intimate and high-impact, with curated sessions and networking opportunities that foster meaningful connections.
Senior leaders interested in attending can request an invitation via the official website.
