User Retention

Fitness apps lose 77% of daily users within three days. The streak you just shipped didn't cause that — but it might be making it worse.

Aleksandar Derbogosijan explores how functional design, clarity, and seamless user experiences help brands sustain engagement, improve retention, and drive stronger conversion outcomes beyond the initial click.

Leaders from gaming, fintech, ecommerce, streaming, and UX explored what it truly takes to build habit-forming, personalised apps that drive long-term engagement and sustainable growth.

The intimate and high-impact event will serve as a strategic platform for decision-makers to share insights, challenges, and success stories. The agenda addresses how to make apps the heart of the customer journey and drive retention, responsiveness, and brand loyalty.

Omais Waiz, Performance Marketing Director, MultiBank Group, shares how data, psychology, and design come together to create apps that don’t just get downloaded but become part of users’ daily lives.

A new report from Feed.fm reveals that in-app music is a growth strategy. With 84% of users demanding music and 69% willing to pay for it, apps that integrate licensed tracks see longer sessions, better retention, and stronger monetisation.

CleverTap, the AI-powered customer lifecycle and user retention platform, released the report Marketing Survey Research: The Biggest Opportunities for Mobile Brands in 2021 The report details over 150 mobile and marketing executives’ plans and projections for their marketing strategies in 2021 and beyond. CleverTap’s survey report features tactics to boost revenue, solve industry pain points, and bounce back from […]

“Designing growth marketing is not only about Performance Marketing campaigns but the power of your brand in consumers’ minds” – Speaking exclusively to MarTech Vibe, Xavier Nunes opines about growth marketing strategies, loyalty, MarTech scope and challenges. There are so many definitions and variations of “growth” nowadays. How would you define it? What does growth […]

User Engagement and Retention Leader Drives Momentum in Gulf Cooperation Council Market with More Than 25 Customers CleverTap, a leading AI-powered customer lifecycle and user retention platform, today announced its expansion into the Gulf Cooperation Council (GCC) market with more than 25 customers. Fuel delivery application CAFU, leading video streaming platform Shahid, and regional telecom leader Ooredoo are […]