App Marketing

The introduction of Performance CTV for app marketers brings true performance advertising to the big screen, driving measurable outcomes and meaningful impact.

AI Visibility for Apps helps marketers measure how often their app appears in AI-generated recommendations and understand the intents driving discovery.

Mobile gaming is one of the most diverse entertainment ecosystems in the world. Ada Mockute Jaime, CMO at Nordcurrent, explains why brand success increasingly depends on experience-led integrations rather than traditional ad placements.

As platform fees rise and acquisition costs climb, subscription apps are moving conversion upstream. The results are hard to ignore.

In 2025, the battle for mobile growth won't be won by just more users—but by knowing exactly which ones to talk to, when, and how. Here's why segmentation and real-time behaviour are having a major moment.