App Marketing

The latest report finds shopping app sessions up 15% globally, with North America and Singapore leading growth as paid acquisition takes a larger share of the media mix.

New PurchaseLoop capabilities use live brand campaign signals and in-app behavioural data to optimise towards app installs, web acquisitions and ROAS.

Fitness apps lose 77% of daily users within three days. The streak you just shipped didn't cause that — but it might be making it worse.

As rising costs and audience saturation limit growth inside walled gardens, brands are turning to programmatic advertising, CTV, and independent mobile ecosystems to drive more efficient user acquisition and long-term mobile performance.

The introduction of Performance CTV for app marketers brings true performance advertising to the big screen, driving measurable outcomes and meaningful impact.

AI Visibility for Apps helps marketers measure how often their app appears in AI-generated recommendations and understand the intents driving discovery.

Mobile gaming is one of the most diverse entertainment ecosystems in the world. Ada Mockute Jaime, CMO at Nordcurrent, explains why brand success increasingly depends on experience-led integrations rather than traditional ad placements.

As platform fees rise and acquisition costs climb, subscription apps are moving conversion upstream. The results are hard to ignore.

The intimate and high-impact event will serve as a strategic platform for decision-makers to share insights, challenges, and success stories. The agenda addresses how to make apps the heart of the customer journey and drive retention, responsiveness, and brand loyalty.

Omais Waiz, Performance Marketing Director, MultiBank Group, shares how data, psychology, and design come together to create apps that don’t just get downloaded but become part of users’ daily lives.