SeoProfy Introduces AI SEO Audit to Track LLM Visibility
The AI SEO Audit evaluates how often a brand appears in AI-generated answers from platforms like ChatGPT, Google’s AI Overviews, and Perplexity, and identifies what factors are influencing its presence there.
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SeoProfy has launched a new service designed to help businesses understand and improve their visibility in AI-powered search engines.
The AI SEO Audit evaluates how often a brand appears in AI-generated answers from platforms like ChatGPT, Google’s AI Overviews, and Perplexity, and identifies what factors are influencing its presence there.
The audit includes a 53-point review across four key areas: AI visibility, technical accessibility, content optimisation, and off-site brand signals. It looks at how AI systems interact with a company’s digital presence, including:
- How well the website can be crawled and interpreted by AI tools.
- Whether the content aligns with real prompts and phrasing people use in AI conversations.
- How the brand is mentioned across third-party sites, like industry lists and reviews.
Each audit comes with a detailed report, a checklist of clear next steps, and a 60-minute call to walk through the findings and discuss possible improvements.
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SeoProfy began exploring AI search optimisation in early 2022, running experiments to see how large language models surface brand names and which factors influence visibility. Those findings led to the creation of the AI SEO Audit, which is now applied in client projects.
In one recent case, a company that had only 29 sessions and 35 pageviews per month from AI-generated results before the audit grew to 1,556 sessions and 1,747 pageviews after the recommendations were implemented. This worked out as a 76% increase in sessions and a 72.8% increase in pageviews over a 90-day period.
“This AI SEO Audit covers all the essential factors needed for visibility in AI search engines,” said Andrew Shum, Head of SEO at SeoProfy.
“While all the foundational SEO practices remain important, off-page optimisation for AI differs significantly. It emphasises entity recognition, brand authority, and credible mentions rather than classic link building.”
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