StackAdapt Launches In-Platform NPI Targeting & Measurement Capabilities
Unlike niche healthcare DSPs that often limit reach or rely on managed setups, the in-platform solution integrates targeting, optimisation, and measurement into a single, intuitive workflow.
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StackAdapt, the technology company in advertising and marketing, has announced the launch of its in-platform National Provider Identifier (NPI) Targeting and Measurement capabilities.
Purpose-built for pharmaceutical marketers and healthcare agencies, this new solution enables advertisers to deterministically target and measure one-to-one campaigns with healthcare professionals (HCPs) using NPI data, running privacy-safe, performance-driven campaigns across channels within a single self-serve platform.
With US healthcare digital ad spend projected to surpass $20 billion by 2026, marketers face increasing pressure to deliver precision-targeted, compliant campaigns with measurable outcomes.
StackAdapt’s new in-platform capabilities close a critical capability gap by eliminating the need for third-party handoffs or managed service activation.
Advertisers can now upload NPI lists, forecast campaign performance, create HCP segments, activate across connected TV (CTV), display, native, audio, and video, and access daily impression-level reporting, all in one place.
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Key Benefits:
- Verified Precision – Upload custom NPI lists and build HCP audiences by speciality, clinical behaviour, and geography.
- Advanced HCP Segmentation – Refine targeting with granular HCP filters such as medical speciality, treatment behaviour patterns, and regional practice data.
- Multi-Channel Reach – Execute fully integrated HCP campaigns across CTV, display, native, audio, and video from a single platform.
- Real-Time Measurement – Access HIPAA-compliant, impression-level reporting at the NPI level to evaluate and optimise performance with unmatched granularity.
- Self-Serve Efficiency – Streamline campaign setup and optimisation workflows to reduce friction and accelerate time to launch.
“Pharmaceutical marketers need more than reach. They need compliance, accuracy, and agility,” said Giuseppe La Rocca, VP of Enterprise Sales at StackAdapt.
“With in-platform NPI Targeting and Measurement, we are offering a smarter way to engage individual HCPs, optimise in real time, and eliminate the operational delays tied to manual list management or third-party handoffs.”
“It is a major step forward for anyone looking to streamline complex HCP campaigns rapidly, and it sets the stage for even more innovation in healthcare advertising.”
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Unlike niche healthcare DSPs that often limit reach or rely on managed setups, the in-platform solution integrates targeting, optimisation, and measurement into a single, intuitive workflow.
The result is a more scalable and flexible path for healthcare marketers to drive compliant, high-return campaigns without compromising on data fidelity or speed.
It also offers greater inventory flexibility across formats and channels, giving healthcare marketers a broader canvas than legacy healthcare DSPs, all while maintaining a user-friendly, self-serve interface.
In-platform NPI Targeting and Measurement is now available to StackAdapt clients in the US. This launch marks the latest investment in StackAdapt’s growing healthcare suite, which includes Script Lift, Audience Quality Measurement, Endemic, and EHR Inventory.
Together, these solutions support continued innovation in compliant, data-driven HCP engagement.
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