Hawk by Azerion, Adsquare Expand Global Partnership
As part of this expansion, Adsquare’s data solutions are now fully integrated into the Azerion Data Marketplace, strengthening the platform’s value proposition.
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Hawk by Azerion, an omnichannel advertising platform within the Azerion Group, and Adsquare, the global location intelligence platform, have announced the expansion of their strategic partnership into new key markets, including Latin America, the Middle East, the US, and several new European countries.
This extended collaboration enables advertisers to access comprehensive audience data segments across all these regions, empowering brands with richer insights and more precise targeting capabilities.
Through this partnership, clients can leverage omnichannel measurement solutions, including Digital Out of Home (DOOH), mobile, and audio, along with advanced capabilities in audience insights and campaign attribution.
As part of this expansion, Adsquare’s data solutions are now fully integrated into the Azerion Data Marketplace, strengthening the platform’s value proposition.
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This integration forms a key milestone in Azerion’s continued commitment to enrich its marketplace with a growing number of high-quality data partners in the coming weeks.
This partnership reflects a joint ambition to offer advertisers the same level of precision, transparency, and effectiveness in targeting and measurement, regardless of geography or channel. Brands can now seamlessly activate data-driven campaigns across mobile, DOOH, and audio with robust support for:
- Audience Targeting: Access to high-quality, location-based, and behavioural audience segments globally.
- Omnichannel Measurement (DTS): Cross-channel measurement includes footfall, exposure, and impact across DOOH, mobile, and audio.
- Insights & Attribution: Actionable insights to optimise campaigns in real-time and drive measurable outcomes.
With Adsquare becoming part of the Azerion Data Marketplace, the partnership takes another step toward creating a broad and versatile data ecosystem.
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“Our extended partnership with Adsquare allows us to deliver a truly global omnichannel solution,” said Mehdi Aroussi, Senior Director, Global Partnerships at Azerion.
“Whether our clients are activating campaigns in Europe, the US, the Middle East, or Latin America, they will now benefit from the same premium standards of audience targeting, real-time insights, and holistic measurement across all channels.”
Maria Botelho, VP Global Partnerships at Adsquare, said, “As advertisers demand more measurable outcomes across channels and geographies, our expanded partnership with Azerion ensures that location intelligence becomes a core driver of performance everywhere.”
“By combining Adsquare’s global audience and measurement solutions with Azerion’s omnichannel platform, we’re enabling brands to plan, buy, and validate campaigns with confidence at scale.”
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