data marketplace

Data quality platform Webbula is offering brands, agencies, media companies, and platforms access to Webbula’s audience data across more streaming channels through Tru Optik’s new self-service data marketplace.  Webbula’s audience data includes several strategic data segments, including demographics, B2B, automotive, consumer interests, political, and financial. Now, customers can extend their reach to these audience segments […]

Tru Optik’s household identity graph and data marketplace position TransUnion as the premiere data-as-a-service provider across connected TV and streaming audio Building on recent investments in identity and consumer insights for marketing, TransUnion has agreed to acquire Tru Optik.  Tru Optik is the most relied upon data marketplace and data management platform for connected TV, […]