Azerion

The integration reinforces Azerion’s commitment to building an omnichannel DSP, one that consolidates global premium inventory within a single platform.

Through this partnership, Veridooh’s independent verification technology is now available for all pDOOH buyers leveraging Azerion's Hawk DSP across its premium pDOOH inventory network.

The integration will allow advertisers and agencies running campaigns via Azerion's Hawk DSP to build, manage, and launch creative assets from the exact environment where they buy their media.

DOOH adoption is accelerating, with 68% of planners increasing usage and 61% planning higher investment, yet 58% still cite measurement as the biggest barrier to scaling spend.

Operating entirely on anonymous and aggregated behavioural signals, Azerion’s Personas are designed to deliver performance without compromise in an environment of growing consumer privacy expectations.