Wunderkind Unveils AI Experiences
For CRM, lifecycle, and digital marketers seeking effective triggered campaigns with fewer constraints, Wunderkind AI Experiences offers a performance marketing advantage rooted in automation, adaptability, and scale.
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Wunderkind, the AI decisioning platform that delivers identity resolution and cross-channel personalisation to scale performance and reach, has announced the launch of Wunderkind AI Experiences: a portfolio of agentic, personalised messaging strategies.
As marketers face growing pressure to drive revenue, AI Experiences offers an efficient solution. Unlike traditional tools built on static rules and manual logic, AI Experiences uses advanced identity resolution, real-time behavioural data, and agentic decisioning to deliver more effective messages.
It determines the best timing and channel for each individual across email and SMS, as well as uses affinity modelling for personalised product recommendations. This drives higher conversions, expands reach and scales personalised experiences beyond what human teams can achieve today.
“Marketers are tired of building decision trees only to watch them underperform,” said Richard Jones, CRO at Wunderkind.
“AI Experiences flips the script. It learns and adapts in real time, continuously optimising message timing, sequencing, and product recommendations to drive performance without requiring hands-on orchestration. This is lifecycle marketing without the heavy lifting.”
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From re-engaging abandoners to recommending the next-best purchase, AI Experiences uses behavioural signals and identity resolution to unlock touchpoints that drive conversions.
By dynamically sequencing campaigns based on individual intent—not pre-set logic—Wunderkind enables marketers to improve engagement, revenue, and brand loyalty at scale.
Benefits of Wunderkind AI Experiences:
- Identify and engage high-intent shoppers with precision, using first-party data and behavioural signals.
- Automatically determine the next-best message and moment to send, improving engagement and efficiency.
- Coordinate outreach across email and text in a unified, adaptive flow.
- Eliminate complex build-outs and ongoing campaign maintenance with plug-and-play strategies that perform from the start.
“We’re excited to be beta testing Wunderkind’s AI Abandonment capabilities at SMCP,” said Erin Pepe, VP of Digital and Customer Experience at SMCP.
“It will take the guesswork out of when and how to reach shoppers—optimising both the timing and the channel automatically—driving more clicks and conversions than classic journeys.”
For CRM, lifecycle, and digital marketers seeking effective triggered campaigns with fewer constraints, Wunderkind AI Experiences offers a performance marketing advantage rooted in automation, adaptability, and scale.
