Accenture Acquires Superdigital
The acquisition is expected to expand Accenture Song’s social marketing capabilities for clients looking to strengthen growth and relevance.
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Accenture has acquired Superdigital, a US-based social and influencer agency. Superdigital will join Accenture Song to improve existing client offerings in end-to-end social marketing from audience and community strategy to content, commerce and measurement.
Founded in 2013, Superdigital is a US-based agency recognised for its work in social strategies, community engagement and content production, with a focus on short-form video and platform-native creative. The acquisition is expected to expand Accenture Song’s social marketing capabilities for clients looking to strengthen growth and relevance.
Social media continues to grow as one of the most important channels for CMOs at the intersection of brand building, customer relevance and engagement through communities and performance.
Sean Lackey, Accenture Song’s Marketing Practice Lead for the Americas, said, “Marketing as we know it is evolving at an explosive pace, reshaped by AI and redefined by rising consumer expectations. For many of our clients, social media is where their audiences see them first.”
“Leading with social is essential to building connections, experiences and driving demand. Superdigital brings added strength in areas where our clients are seeking an advantage—at the intersection of creativity, data, and technology—and complements our vision for marketing reinvention,” added Sean.
Superdigital specialises in developing brand narratives, working with influencers, creating tailored marketing campaigns, managing social media, using data analytics to refine strategies, and producing social-native content. The agency works with clients across sectors, including technology, consumer goods and services, gaming and entertainment.
“For over a decade, Superdigital has been on a mission to reinvent how brands show up in the world, rejecting cookie-cutter marketing in favour of bold, original thinking,” said Biz Hennigan, General Manager of Superdigital.
“Joining Song marks an exciting new chapter for Superdigital, where our trailblazing spirit and unconventional approach will be supercharged by world-class technology and creativity at scale.”
Accenture Song supports brand growth by enabling personalised, technology-driven engagement across social, CRM and digital marketing, combining creativity, data and media to build demand and preference throughout the customer journey.
Superdigital is the latest step in Accenture Song’s strategy to help clients expand, innovate and maintain relevance, following earlier acquisitions such as Unlimited, Work & Co and SOKO. The financial terms of the deal were not disclosed.
