Pattern Acquires TikTok Agency NextWave to Expand Social Commerce
The acquisition accelerates Pattern’s ability to help brands reach new customers amid the rapid growth of TikTok Shop and social commerce.
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Pattern Group Inc., a global company that supports brands on ecommerce marketplaces through proprietary technology and AI, has acquired NextWave, a TikTok commerce agency specialising in creator-led product discovery, TikTok Shop operations, live selling, and affiliate acceleration.
The acquisition accelerates Pattern’s ability to help brands reach new customers amid the rapid growth of TikTok Shop and social commerce. NextWave brings industry-leading TikTok Shop Partner (TSP) services, top-ranked Creator Affiliate Partner (CAP) capabilities, and a network of more than 1,200 managed creators and more than 300,000 affiliates on TikTok.
Together, these capabilities will help Pattern scale creator-led content and tap into one of today’s most powerful channels for product discovery and conversion.
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“We are excited to welcome Grace Yang and the NextWave team to Pattern,” said Dave Wright, Co-Founder and CEO of Pattern.
“NextWave has built one of the most effective TikTok Shop and creator-commerce organisations in the industry. By combining their expertise with Pattern’s fast-growing social commerce offering and technology platform, we are uniquely positioned to become a leading force in social selling—helping brands grow faster as creators reshape how consumers discover and buy products.”
Founded in 2022 by CEO Grace Yang, NextWave has emerged as a high-performing partners in the TikTok ecosystem, supporting brands with creator management, high-velocity content production, and end-to-end TikTok Shop growth.
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Headquartered in Los Angeles, the company’s team spans Los Angeles and New York.
“NextWave was built to help brands win in the new era of social commerce, where creator-led content drives discovery and performance,” said Grace Yang, Founder and CEO of NextWave.
“Joining Pattern allows us to scale what we do best, combining our TikTok Shop expertise, creator network, and operational speed with Pattern’s global reach, AI, and marketplace infrastructure, to help brands grow faster and more efficiently than ever before.”
The combined offerings will enable brands to unify creator-led demand generation with marketplace performance, providing integrated data, attribution, and operational support across TikTok Shop, Amazon, Walmart, and more than 60 global marketplaces.
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