Partnerize Acquires Konnecto
Konnecto’s AI-driven technology allows brands to uncover untapped partner opportunities by analysing vast datasets, identifying synergistic relationships, and predicting performance with remarkable accuracy.
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Partnerize has announced its acquisition of Konnecto. This move marks a new, intelligence-led phase for the partnership channel, aiming to address legacy challenges and strengthen partnerships as a key part of the modern marketing mix.
The acquisition enables Partnerize clients to take informed action and improve outcomes within their partner programs.
With access to Konnecto-AI, a comprehensive set of solutions designed to enhance partnership management, clients will receive targeted partner performance recommendations, quickly identify competitive gaps, and apply relevant optimisations. This suite includes:
- Advanced partner discovery capabilities to identify and recruit high-potential partners, using AI for optimisation and personalisation in affiliate recruitment and matching.
- AI-powered insights to offer data-driven guidance for partner selection and improvement, turning deeper data insights into practical strategies.
- Competitive intelligence to understand competitive partner strategies and identify opportunities, facilitating diversification of traffic sources and strategic growth beyond traditional channels.
- Predictive fraud and risk scoring to protect program integrity and investment, further strengthening Partnerize’s category-leading fraud detection capabilities via our BrandVerity solution.
- Robust clickstream measurement for granular path to performance analysis.
- Benchmark reporting to measure success against industry standards.
“This acquisition isn’t just about expanding capabilities. It marks a turning point for the entire category,” said Joe Porten, Board Chair of Partnerize and a Managing Director at Accel-KKR. “Partnerize is helping redefine what’s possible by moving beyond legacy affiliate models and leading partnership marketing into the AI era.”
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Matt Gilbert, CEO of Partnerize, said, “This acquisition marks a pivotal step in accelerating our evolution beyond the SaaS platform era, where workflow automation and performance measurement redefined affiliate marketing, toward an AI–powered future.”
“As the industry enters a new phase where real-time intelligence, outcome-based optimisation, and higher-margin decisioning will separate the next generation of leaders from legacy incumbents, Partnerize is committed to leading that transformation,” added Matt Gilbert.
“Konnecto brings the DNA to fuel our AI-native vision — powering strategy, boosting performance, and securing our position as the category’s innovation leader.”
Konnecto’s AI-driven technology allows brands to uncover untapped partner opportunities by analysing vast datasets, identifying synergistic relationships, and predicting performance with remarkable accuracy.
These capabilities will provide an advantage in redefining the economic landscape of partnership marketing, offering brands capabilities to scale, optimise, and future-proof their partner programs through AI-powered solutions. This also includes the potential for greater Integration with AI tools across the marketing ecosystem.
Erez Nahom, Co-Founder & CEO of Konnecto, said, “Joining Partnerize is a monumental opportunity to realise our collective vision at an accelerated pace. We’ve always championed the transformative power of data in shaping partnership strategies.”
“Together, we are unleashing an indispensable, AI-first solution designed to cement the strategic preeminence of partnerships, central to brand growth as any other major marketing channel, by building upon Partnerize’s strong existing foundation to pioneer new advancements.”
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