Actioniq Reveals Marketing, Data And Technology Trends
CDPs will continue to gain Household Recognition among Enterprise Brands, Marked by Distinctive Innovators, ActionIQ revealed in one of the trends.
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ActionIQ, an Enterprise Composable Customer Data Platform, released six key trends the company anticipated to shape the future of marketing, data, and technology in 2024, from tech stack shifts and enterprise priorities to data, technology, and Generative AI.
Tasso Argyros, ActionIQ’s CEO and Founder, said, “For enterprise brands, consistently delivering exceptional customer experiences remains at the heart of their business – a constant. What does evolve annually, however, are the novel tools, innovations, methods, and modalities through which these brands engage with their customers. 2023 brought significant transformations, forever altering the landscape of how brands conceptualise and craft customer experiences. In 2024, the way that enterprise brands design those customer experiences–and the solutions and tooling they use to achieve their business goals–will change dramatically.”
Justin Debrabant, Chief Product Officer at ActionIQ said, “As we look ahead into 2024 where the interplay between data, technology and the customer experience will continue to adapt, make sure you keep focus on the solutions that will help your enterprise business best serve each customer. Take advantage of the most cutting-edge solutions, but make sure they’re balanced with the foundation to help you do it right and continue to innovate with the flexibility to adapt and the room to grow.”
Some of the key insights into the trends were CDPs’ influence in gaining household recognition among enterprise brands, adoption of Generative AI capabilities, etc.
