RainFocus Launches Anthropic Connector for AI Agent Access to Event Data

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RainFocus, provider of the next-generation event marketing platform, has announced an Anthropic Connector to enable AI assistance for large-scale conferences, trade shows, and field events. 

The Anthropic-verified connector provides Claude access to RainFocus event data through MCP Profiles, the OAuth-secured AI integration within RainFocus Nexus. It offers extensive read and write capabilities, with granular admin controls for setting which data Claude can access or modify. 

What It Means for Event Professionals

Event data is invaluable for an organization’s sales and marketing teams, but access is often limited or slowed by the manual process of exporting that data. 

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The Anthropic Connector through RainFocus MCP Profiles delivers live event data directly to Claude, giving teams immediate visibility and actionable insights pre-, during, and post-event.

Unlike fragmented point solutions that require separate tools for each aspect of event management, the RainFocus Anthropic Connector brings all functions into a unified AI interface. 

With tools across 17 distinct domains — including sessions and content, meetings and one-on-one scheduling, exhibitors and booths, and registration — the connector offers support across every function. This breadth of access gives teams a comprehensive view of data and the ability to act across their entire event program.

With the connector, Claude can look up attendees and speakers, query session schedules and room assignments, check session and room capacity, monitor on-site check-in status, and review exhibitor and booth records during an event without CSV exports or manual API wiring. 

Write actions are enabled individually by your RainFocus admin, tool by tool, so Claude only receives access needed for each use case.

Potential Use Cases

• Attendees and Registration: Analyse attendee profiles to identify key prospects and automatically suggest targeted meeting and session opportunities.
• Sessions and Content: Use real-time attendance data to optimise session scheduling and predict no-shows for overbooking strategies.
• Exhibitors and Booths: Monitor booth traffic patterns and engagement in real time to optimise floor layout and exhibitor ROI.
• Meetings and Revenue: Automate attendee-to-exhibitor matching and optimise meeting sequences to maximise pipeline generation.

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About RainFocus Nexus

MCP Profiles are a part of RainFocus Nexus, the leading secure, cloud-agnostic intelligence layer designed to turn everything your events know into action. This enables teams to build events faster, guide attendees, and convert attendance into pipeline. RainFocus continues to expand and deepen the capabilities across RainFocus Nexus, with ongoing updates to its offerings:

• RainFocus Canvas (formerly known as Configuration Agent) automates the most complex parts of event setup for event builders and operators. RainFocus Canvas handles workflow logic, branding application, and tasks, reducing manual effort by up to 50%.
• RainFocus Signal (formerly known as Sales Module) is built for revenue and field marketing teams and connects event engagement to pipeline. Revenue teams can nominate contacts, manage invitations, build schedules, and manage meetings in real time.
• RainFocus Concierge (formerly known as Concierge Agent) acts as a personal guide for attendees, answering logistical event questions and delivering real-time scheduling support tailored to each attendee.

“We built RainFocus to put the contextual insights from event engagement in the hands of the marketing and sales teams — in real time. With the Anthropic Connector, Claude becomes an extension of those teams we serve. Marketing professionals, event managers, and revenue leaders can ask questions and take action in the moment, without creating or waiting for manual exports. It’s a big competitive advantage for our clients,” said JR Sherman, CEO of RainFocus.

“The power of agentic AI connectivity is only realised when the agent has access to trustworthy, real-time data. MCP Profiles gives Claude a secure connection to each client’s unique event data, so teams can ask their AI assistant questions about what’s happening at an event and get answers grounded in truth,” said Marius Milcher, VP of platform strategy and AI at RainFocus.