Overfuel, On.Page Partner to Re-Engage Anonymous Website Shoppers
The partnership brings On.Page’s visitor identification and multichannel re-engagement to Overfuel dealer websites.
Topics
Overfuel, the dealership website and digital marketing platform, announced an exclusive partnership with On.Page, the Exact Visitor Enablement (E.V.E) company. Overfuel will offer On.Page’s visitor identification and multichannel re-engagement to its dealer clients, deployed on Overfuel dealer websites.
Under the agreement, Overfuel is On.Page’s exclusive automotive retail website partner through April 2027, with a performance-based extension available through October 2027. During that period, On.Page will not offer its visitor identification services through any other website provider serving the automotive consumer retail market. Overfuel plans to use that head start to bring On.Page to dealers in every vertical it serves: automotive, powersports, RV, marine, and commercial vehicles.
Re-evaluating the 3% Website Conversion Rate
A 3% website conversion rate is commonly viewed as a success in dealer retail. Yet it means roughly 97% of website visitors, traffic dealers have already paid to attract, leave without identifying themselves. Many are in-market shoppers who simply aren’t ready to submit a lead; others leave because of a slow or frustrating website experience.
The partnership addresses both. Overfuel’s website platform is built to pass Google’s Core Web Vitals and to convert shoppers at an industry-leading rate, so more visitors take action directly. For those who still leave without identifying themselves, On.Page reports that its technology identifies up to 90% of anonymous website visitors at the individual level. Identified shoppers within the dealership’s primary market area can then be re-engaged through email, direct mail, Google, Meta, TikTok, CTV/OTT, and consent-based SMS and BDC outreach.
ALSO READ: Semrush Joins Vibe Marketing Tech Fest Singapore 2026 as Silver Sponsor
“The automotive industry has spent years optimizing for the 3% of website visitors who convert, while missing opportunities to engage the other 97%,” said Alex Griffis, CEO of Overfuel. “We’ve built our platform around exceptional performance and converting more shoppers. This partnership gives dealers an opportunity to extend that experience beyond the website, reconnect with high-intent shoppers, and generate more value from the traffic they’re already paying for.”
“For years, dealers have been shown traffic and VDP views as if they were the goal, and told that anonymous traffic is the cost of doing business online,” said Michael Salicco, CEO of On.Page. “We built On.Page to prove otherwise. By identifying the real person behind the visit and reaching them on the channels they actually use, we help dealers grow by converting the traffic they’ve already paid for, not by buying more of it. Overfuel’s platform is built for speed and conversion, and pairing it with On.Page puts two of the most powerful tools in dealer retail on the same website.”
Building What’s Next
Beyond the launch integration, Overfuel and On.Page are jointly exploring new product opportunities. “Identification is the starting point,” said Griffis. “Next, we’re looking at how shopper signals, first-party dealer data, and AI can personalize the experience the moment a shopper arrives on the website, and make a dealer’s outbound campaigns to existing customers far more relevant.”
ALSO READ: Top Marketing Minds to Convene at Unlocked: Mobile & App Growth Summit in Amsterdam
