The Winner of the Marquee Awards for Technical Excellence in Real‑Time Marketing / Triggered Execution
Adaptive and immediate execution based on signals or behaviour.
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The Marquee Awards 2026, presented by Martechvibe, recognise the campaigns and teams—across industries and martech domains—that don’t just keep up with change, but set new benchmarks for what modern marketing in the Middle East can achieve.
Across 15+ categories in two broad clusters—Best Digital Campaigns and Technical Excellence—this year’s winners represent 21 brands, from banks, retailers and FMCG players to healthcare systems, destinations, technology platforms and advisory firms.
Together, they show how creativity, data and technology can work in concert: building performance engines, elevating customer experience, and turning martech stacks into real commercial advantage rather than background infrastructure.
Here are winners of the Marquee Awards 2026 for Technical Excellence in Real‑Time Marketing / Triggered Execution.
Apparel Group
Locate AIVI is an AI‑powered geo‑location engine that converts real‑time proximity—near mall, in mall, near store—into contextual push notifications and offers.
The solution lifted conversion rates from 5% to 25%, increased sales uplift from 11% to 54%, cut communication costs by 100% versus WhatsApp, and improved cross‑brand acquisition and churned‑customer reactivation across the group.
