Real‑Time Marketing / Triggered Execution

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Marquee Awards 2026

Marquee Awards Winner: Technical Excellence in Real‑Time Marketing/Triggered Execution

Adaptive and immediate execution based on signals or behaviour.

Martechvibe Editorial

September 10, 2026

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The New Loyalty Equation: Value, Recognition and the Race for Relevance

16 hours ago As loyalty moves beyond points and discounts, Loyalty & Reward Co’s Srikrishna Mohan and Philip Shelper explain why relevance, behaviour and measurable value will define the next generation of loyalty programs.

TripleLift, Multilocal Partner to Bring Creative into Ad Curation

16 hours ago TripleLift’s creative and audience capabilities, combined with Multilocal’s curation intelligence, help advertisers reach premium supply and publishers drive stronger demand.

Taboola Introduces Realize ID

17 hours ago Realize ID is a unified identity solution that allows advertisers to understand, reach and drive conversions for consumers that show intent, across a fragmented internet.

PulsePoint Launches DTC Explorer

17 hours ago New self-service workspace by PulsePoint helps health marketers connect HCP intelligence directly to DTC audience strategy.

Picsart Partners with Zappi to Unveil Vera

17 hours ago The collaboration introduces Vera, a specialised AI agent now available in the Picsart Agent Marketplace, designed to ground creative decisions in real-world evidence.

IAB Tech Lab Introduces AAMP 3.0

17 hours ago AAMP 3.0 represents the next stage in IAB Tech Lab's work to apply agentic capabilities to the proven standards that underpin digital advertising.

Shorten the Distance Between Investment, Evidence, and Action

2 days ago Clicks and conversions may be easy to measure, but they do not always explain whether advertising created additional value or simply captured demand that already existed. According to Michael Shang, SVP of Technologies at StackAdapt, when outcome data enters the active media workflow, planning becomes more iterative.

Attentive Launches Lifecycle Intelligence to Strengthen AI-Powered Marketing

2 days ago Lifecycle Intelligence helps marketers better understand customer behaviour, value and product interests throughout their journey.

Smartly Announces New Integration with LinkedIn

2 days ago The integration brings Smartly’s creative and performance capabilities to LinkedIn at a time when B2B marketers are navigating increasingly complex buying journeys.

Guideline Introduces Guideline Signal

2 days ago Guideline Signal gives investment professionals ticker-level advertising data, KPI forecasts and market intelligence ahead of quarterly earnings.