The Winner of the Marquee Awards for Technical Excellence in Personalisation

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The Marquee Awards 2026, presented by Martechvibe, recognise the campaigns and teams—across industries and martech domains—that don’t just keep up with change, but set new benchmarks for what modern marketing in the Middle East can achieve.

Across 15+ categories in two broad clusters—Best Digital Campaigns and Technical Excellence—this year’s winners represent 21 brands, from banks, retailers and FMCG players to healthcare systems, destinations, technology platforms and advisory firms.

Together, they show how creativity, data and technology can work in concert: building performance engines, elevating customer experience, and turning martech stacks into real commercial advantage rather than background infrastructure.

Here are winners of the Marquee Awards 2026 for Technical Excellence in Personalisation.

Sharjah Cooperative Society

Sharjah Coop’s personalisation initiative unified data into a 360° view and built more than 80 segments and 60 automated journeys for onboarding, activation, recommendations, repeat purchase and reactivation.

It drove 87% higher email open rates, 68% higher CTR, 52% higher conversion, 24% revenue uplift and meaningful gains in repeat purchase, retention and CLV, turning personalisation into a core growth lever rather than a point feature.