HG Insights Launches GEO-Powered Software Review Platform
New GEO monitoring, technographic data on TrustRadius product pages, and GEO optimisation services help vendors see and shape what AI tells buyers about their products.
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HG Insights, the leader in AI-powered revenue growth intelligence solutions, has announced the GEO-powered software review platform, evolving the TrustRadius vendor solution into HG Customer Voice, a full vendor intelligence solution.
B2B technology vendors get AI search visibility monitoring, verified peer reviews, embedded technographic data, and expert optimisation services in one place.
As a result, vendors gain actionable insights into what products and services buyers are researching, what technologies companies are actually using, and what AI is informing the market.
HG Customer Voice, powered by TrustRadius, is the software review platform for AI search. Until now, vendors have had limited visibility into what AI engines say about their products. GEO monitoring ends that, as vendors see exactly how their products are cited, prompt by prompt, engine by engine, and can act on what they find.
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GEO monitoring, GEO optimisation services, and embedded HG Insights technographic intelligence are now part of HG Customer Voice. The solution embeds proven crawler analytics, AI search intelligence, and competitive benchmarking from Conductor, an answer engine optimisation (AEO) platform, giving vendors a real-time, actionable view into AI engine behaviour.
The stakes are rising fast: according to the recently published 2026 B2B Buying Disconnect Report by TrustRadius, 63% of technology buyers now use AI to research software and 83% shortlist three or fewer products. Vendors absent from those AI-generated answers are invisible at the moment it matters most.
“AI search has fundamentally changed how B2B buyers evaluate software, and most vendors have no idea what’s happening in that conversation,” said Nik Koutsoukos, VP of Product Marketing at HG Insights.
“HG Customer Voice, powered by TrustRadius, gives vendors a seat at that conversation for the first time: they can finally see what AI engines tell buyers about their products and take action to increase buyer awareness, trust, and pipeline.”
The GEO Monitoring Dashboard
The new dashboard is organised around three views:
- Product Monitoring tracks how a vendor’s product is mentioned, cited, and characterised across AI-generated answers, with per-prompt competitive breakdowns showing exactly which buyer questions competitors are winning.
- Category Monitoring widens the lens to the full buying category, surfacing emerging competitors and measuring brand visibility across top-of-funnel AI queries.
- Crawler Analytics shows which AI engines are reading a vendor’s TrustRadius content, how frequently, and whether crawls are for real-time answer retrieval or model training.
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Why AI Engines Trust TrustRadius’ Content More than any other Product Review Platform
Because TrustRadius is part of HG Insights, its product review pages now carry something no other review platform can offer: HG’s technographic intelligence, embedded directly where buyers and AI engines do their reading.
TrustRadius product pages show real-world install data, which industries run the product, which departments use it, at what company sizes, and in which regions, drawn from HG’s coverage of millions of products across hundreds of thousands of vendors. Other platforms can tell buyers what reviewers said.
TrustRadius can tell them who actually uses the product. Combined with TrustRadius in-depth, genuine customer reviews, which average 400 words and are 100% verified, no other platform puts this structured market context alongside verified peer feedback.
TrustRadius also receives approximately 60 million annualised crawls from major AI engines each year, roughly half of which are real-time requests to answer a live buyer question.
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“AI has changed who answers a buyer’s first question. It used to be a search result; today it’s an AI engine, answering with whatever content it trusts most. That’s exactly the world we built for when we brought HG Insights and TrustRadius together,” said Rohini Kasturi, CEO, HG Insights.
“Our pages now answer the question every buyer asks, ‘do companies like mine actually use this?’, with real install data no other platform has. And the integration runs both ways: TrustRadius buyer intent signals flow back into HG’s Revenue Growth Intelligence Fabric. No other company can connect what buyers research, what companies actually run, and what AI tells the market.”
