Nextdoor, Freshpaint Launch Privacy-Safe Healthcare Ad Measurement Integration
With the Nextdoor-Freshpaint integration, healthcare marketers can unlock access to metrics that go beyond clicks and form fills, connecting their hyperlocal campaigns to bottom-funnel conversions.
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Nextdoor, the essential neighbourhood network, and Freshpaint, the privacy-safe customer data platform built for healthcare, have announced a new integration that enables healthcare advertisers to measure the impact of hyperlocal advertising on real patient outcomes – without compromising privacy or compliance.
The integration connects Nextdoor’s Ads Manager to Freshpaint’s privacy-first platform, allowing healthcare marketing teams to form a direct, controlled link between neighbourhood-level campaign performance and downstream patient actions like booked appointments, attended visits, and new patient volume.
With the Nextdoor-Freshpaint integration, healthcare marketers can unlock access to metrics that go beyond clicks and form fills, connecting their hyperlocal campaigns to bottom-funnel conversions so they can confidently double down on hyperlocal advertising as a measurable, scalable driver of patient acquisition.
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The integration delivers:
- Incremental local reach among verified household decision-makers not duplicated by search or other social platforms
- Neighbourhood-level attribution tied to specific service lines, zip codes, and campaigns – not just clicks and impressions
- PHI protection by default through server-side data collection with full governance and auditability
- A single view of local growth from first neighbourhood exposure to patient acquisition
“Healthcare marketers shouldn’t have to trade off between performance and privacy,” said Jason Powers, Vice President of Product at Freshpaint.
“By turning hyperlocal advertising into a true performance channel with Nextdoor, we’re empowering healthcare organisations to see exactly which neighbourhoods and campaigns lead to patient actions – so they can measure what’s working and improve performance, without compromising privacy.”
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Michael Kiernan, Chief Revenue Officer at Nextdoor, said, “Healthcare is deeply personal, and the decisions patients make start close to home – with neighbours, local recommendations, and trusted community conversations.”
“Nextdoor is the only platform that reaches 110 million verified neighbours at their real addresses, which means healthcare advertisers aren’t just buying impressions, they’re reaching actual household decision-makers in the specific neighbourhoods they serve.”
