Dentsu Partners With Clinch for Dynamic Creative Optimisation
The global partnership enables dentsu clients to deliver automated and personalised campaigns at scale
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Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering, announces a global partnership with dentsu, one of the world’s largest marketing and advertising networks. The new partnership includes complete access to Clinch’s SaaS platform, Flight Control, which improves operational efficiency and fosters cross-functional and end-to-end collaborations.
When combined with the omnichannel, digitally powered infrastructure and services which dentsu intends to offer as part of its planned acquisition of Tag and dentsu’s industry-leading Merkury identity platform, this partnership positions dentsu to provide high-quality content at speed and scale for creative, accelerating its DCO offering with Clinch. By seamlessly integrating Clinch’s DCO platform with Tag’s Omnichannel production scale and Merkury’s customer identity suite, dentsu will bring personalisation with a human touch across every channel for its clients.
Clinch’s Flight Control platform makes highly complex campaigns with multiple data feeds, channels, and other factors not only possible but also easy to launch, manage, and scale across connected TV (CTV), online video advertising (OLV), social, mobile, native, digital out-of-home, and more. Another advantage is the platform’s seamless integration with many top platform partners, such as, but not limited to, Meta, The Trade Desk, and Double Verify, bringing massive efficiencies and automation to the campaign activation process and faster overall speed to the market. Campaigns that run through Flight Control also have the added benefit of obtaining unique creative engagement insights that can be used for ongoing optimizations and more effective, data-driven future planning.
In addition, dentsu’s partnership with Clinch provides clients with a complete ‘white glove’ service and technology inclusive of creative production, DCO strategy, and ongoing creative performance, along with ad serving and full use of Flight Control.
“Co-creating with our partners enables us to truly innovate what’s next for our clients, and offer 360-degree solutions that unify data, creativity and media to accelerate business outcomes,” said Jeff Greenspoon, President of Global Solutions at dentsu. “Clinch’s technology not only brings unique capabilities in omnichannel personalisation and DCO to dentsu, but also allows us to operate at unparalleled levels of efficiency, saving time, resources, and costs for our clients. This partnership further bolsters Dentsu’s planned acquisition of Tag and stands to add even more, globally-scaled power to our complete DCO solution for our clients across every channel.”
