Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Topics
Qualtrics Announces Availability of Customer Journey Optimizer
Qualtrics, the creator of the experience management (XM) category, announced the general availability of Customer Journey Optimizer, a new journey analytics and orchestration solution powered by Qualtrics Experience iD that helps organisations identify key moments and points of friction and prioritise the right actions to improve customer experiences. Customer Journey Optimizer creates a single omnichannel view of the entire customer journey to outline exactly what stage a customer is in, why and where an experience breakdown is happening, and the impact on the business, such as lost revenue or service cost.
Read more here.
CleverTap Launches Local Deployment Of Its SaaS Platform In UAE
CleverTap, a global B2B SaaS platform for customer engagement and retention, has made its platform available within the UAE through data centres hosted on Amazon Web Services (AWS). It will help CleverTap’s customers in the UAE strengthen compliance in accordance with amendments to the DIFC (Dubai International Financial Centre) Data Protection Law and the updated Data Protection Regulations enacted on May 21, 2020, and effective since July 1, 2020. These regulations are aimed at further enhancing the protection of all personal data belonging to UAE citizens and are applicable to any entity processing and storing data.
Read more here.
WPP, NVIDIA Partner For Generative AI-Enabled Content Engine
NVIDIA and WPP have partnered to develop a 3D content engine that harnesses NVIDIA Omniverse and generative artificial intelligence. The new content creation platform has at its foundation Omniverse Cloud, a platform for connecting 3D tools and developing and operating industrial digitalisation applications. This allows WPP to connect its product-design data from software such as Adobe’s Substance 3D tools for 3D and immersive content creation, plus computer-aided design tools to create photoreal digital twins of client products.
Read more here.
JRNI, Emplifi Partner For Live Video Shopping
JRNI, a provider of customer engagement solutions for scheduling appointments, events, and queuing, is partnering with Emplifi, providers of a customer engagement platform with retail capabilities across social marketing, commerce, and customer care, to help companies offer one-to-one live shopping experiences. By integrating JRNI’s Appointment Scheduling functionality into Emplifi’s Live Advisor, companies will be able to engage in personalised shopping with their customers based on hyper-personalised scheduling considerations and customer preferences.
Read more here.
Klaviyo Integrates With Amazon’s Buy With Prime
Klaviyo, a marketing automation and customer data platform provider, has integrated with Amazon’s Buy with Prime, enabling Klaviyo users to sync their Buy with Prime order and customer data with their Klaviyo accounts for a more complete view of each customer that can be used to provide more targeted communications to them in the future. Once the Klaviyo for Buy with Prime integration is connected, Buy with Prime order and customer information are automatically synced with Klaviyo accounts. Businesses can then leverage their Buy with Prime data in flows, campaigns, segmentation, and reporting on Klaviyo’s platform.
Read more here.
