Presenting the Martech Power List for Retention Leaders 

What to Read Next

1. Shoppers Have Low Tolerance for Errors in Holiday Ecommerce

2. Magnite Expands Audience Activation Solution to India, Southeast Asia

3. Jasper Launches AI Studio

4. Compulse Teams with Placements.io

The editorial-led awards show will take place on Dec 15 at Palazzo Versace Dubai. The Martech Power List celebrates individuals and enterprises leading the charge via retention strategies that are driven by data, and powered by technology.

Martechvibe in partnership with WebEngage, the full-stack retention operating system for consumer businesses, will honour Retention Marketing leaders in the Middle East who are leveraging technology to achieve marketing success. This unique awards ceremony celebrates leaders and institutions for their achievements.

Acquisition builds revenues, but retention builds brands. Today, loyalty is at a premium, making retention the top priority for forward-looking marketers. An effective retention strategy and loyalty incentives must go beyond transactional benefits. It must forge a deeper relationship with the customer and put it above the competition. But are marketers able to do this effectively?

Commenting on the awards, Hetarth Patel, Managing Director UAE and Vice President MENA, said, “At WebEngage, we believe that retention as a play is the need of the hour and should be incorporated to recalibrate business goals. It’s high time businesses focus on retention as an area which needs to be addressed and put to action. With these awards, we aim to celebrate the clairvoyance and endeavours, individuals and brands have taken up in the domain of retention marketing.”

Retention is a team sport. The Martech Power List – Retention Leaders, powered by WebEngage, celebrates the teams that work together seamlessly to understand customers through data, manage relationships in real-time using technology  and build deeper connections  with the customer’s best interests at the centre. Led by the Martechvibe editorial team and a panel of experts, winners were selected based on innovative use of technology and proven results.

The winners will be felicitated  in an exclusive award gala that will take place on 15 December at Palazzo Versace Dubai and will be attended by more than 100 industry leaders.