ZealPay Launches Dara's Ice Cream App

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The app aims to customise rewards and seamless payment experiences for customers with world-class data & analytics.

The London-born, Cairo-based tech startup ZealPay, has announced the launch of Dara’s Ice-cream App. The app aims to customise rewards and seamless payment experiences for customers with world-class data & analytics to drive higher customer loyalty and increase brand loyalty& revenues for Dara’s Ice Cream.

Dara’s Ice Cream plans to build customer data and insights to understand their behaviour and buying habits. It is a way to attract new customers and maintain their loyal ones while delivering an outstanding customer experience. The app-based loyalty program, powered by ZealPay, comes with three main features; QR code payments, delivery, and pickup.

These features will help Dara’s Ice Cream achieve its key objectives: to give its customers an out-of-this-world happy experience while connecting with products, shops and people. And with the loyalty app in place, users can gain rewards seamlessly with every purchase they make via the app or in-store.

Dara Ghosheh, Founder of Dara’s Ice Cream, said, “The app is an amazing yet simple tool to help us map our customer journey, gain valuable data and insights into their profiles and purchase behaviours, and show appreciation for our existing customers by offering them loyalty incentives and a unique digital & in-store experience.

ZealPay Founder and CEO Omar Ebeid said, “It’s a pleasure to develop an app for a brand so close to hundreds of thousands of Egyptians. It puts great pressure on the Zeal team to deliver an unparalleled experience. We strive to build a world-class experience where we pass all our learnings from our R&D and insights to Dara’s Ice Cream.”