Talkwalker Acquires discover.ai To Benefit From Actionable Consumer Intelligence

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Talkwalker, a consumer intelligence company, announced that it has acquired discover.ai, an agile consumer and cultural insight platform.

This is a key milestone on a journey to build even richer and deeper insight into Talkwalker’s service offering, discover.ai’s unique combination of machine learning and human insight means, Talkwalker can now build into their services a deeper reading into the human stories and emotive human drivers that lie beneath and behind the intelligence they provide through data.

“We’re not just providing brands and agencies with powerful consumer intelligence from a multitude of data sources,” said Tod Nielsen, Talkwalker’s CEO. “We have learned from our clients, and the wider industry, there is a need for professional services to help make this intelligence more actionable. With the addition of discover.ai to our already fast developing Talkwalker Activate professional services, we can provide a high-level consultancy layer on top of our powerful platform, that explores and discovers, at scale and at human scale, with rigor but also with resonance. Inspiring brands with rich human stories and cultural insights, and getting them closer to their customers.”

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discover.ai has already helped some of the world’s largest brands with 800 plus insights projects across 30 countries, and global clients across a broad sector of industries, including branded business, agencies, and consultancies. By combining Talkwalker’s consumer intelligence and discover.ai’s insights, brands will see exponential value uncovered.

This is just part of the new offering from the Talkwalker Activate professional services team, which will now provide a range of go live, operational, and strategic consultancy services to enable businesses to identify, analyse, and action relevant consumer insights across their organisations.

“There is already a very natural alliance between our two businesses,” said Jonathan Williams, Founder of Discover.ai. “Indeed, we find that we’ve been working for many of the same clients, even on the very same projects. Bringing our two businesses together will help our clients to further benefit from this powerful combination, with Talkwalker providing consumer intelligence and discover.ai bringing deeper human insight and cultural context, together inspiring brands to better unlock future growth opportunities. There is just so much exciting white space where our complementary cultures and collective capability across people and platforms can create some really exciting new developments.”