The big product news from 2022 is reflective of how the Martech landscape is changing. Martechvibe tracks the tech trends shaping the industry. The year 2022 is almost at an end. Looking back at how the solutions market has evolved gives us a clear understanding of where the demand lies and which technologies are gaining […]
Consumer intelligence platform provides Talkwalker has implemented large language models within its consumer intelligence acceleration platform. Powered by Blue Silk Artificial Intelligence, the implementation of large language models provides added speed and agility to categorise millions of relevant social conversations and capture the essence of thousands of customer support emails, reviews, and surveys, to draw […]
We spoke to five industry experts about prioritising elements of the Martech stack to deal with the changing martech dynamics Re-prioritise for a digital-first environment Karan Patel, Head of Marketing & Commercial – Etisalat Information Services. It’s imperative to understand brands’ business objectives, their challenges, and their plans to mitigate them. They must also revisit […]
The report findings revealed that People on Twitter aged 25-34 years saw the sharpest increase in the cost of living conversations On the one hand, brands are trying to use every trick in the book to boost sales; budget cuts are compelling consumers to rethink everything from buying electric vehicles to managing their retirement. Seventy-nine […]
Talkwalker, the consumer intelligence platform, announced its launch of Forecasting, an industry first in predictable analytics that enables brands to foresee changes in consumer behaviour and identify new trends before they happen. Forecasting allows brands to predict how topics, trends, and campaigns will change over 90 days, allowing them to quickly adapt their communications to […]
Talkwalker, a consumer intelligence platform provider, launched Talkwalker Forecasting, a predictive analytics intelligence hub powered by Blue Silk artificial intelligence to foresee changes in consumer behavior and identify trends before they happen. Its AI-powered predictive analytics and consumer intelligence capabilities will enable companies to predict how topics, trends, and campaigns will change over 90 days. […]
Talkwalker, a consumer intelligence company, has made its Brand Love Benchmarking solution available to marketers. The solution for real-time quantifiable metrics across social, blogs, and forums, uses artificial intelligence to craft a Brand Love Score based on three core consumer drivers: passion, trust, and customer satisfaction. The solution, developed as the intelligence driver behind Talkwalker’s […]
Middle East consumers’ most loved brands for 2022 include Nescafé, Lexus and Prada, stated a Brand Love report by Talkwalker, a consumer intelligence firm, and Hootsuite, a social media management provider. Each year, Talkwalker uses its consumer intelligence capabilities to analyse over 1,500 brands, to see which ones are the most loved. According to the […]
Talkwalker, the consumer intelligence company, published its latest report, Shape Tomorrow – How today’s consumer connections will shape your brand’s future. It reveals why now more than ever, brands should be adapting their strategies around their consumers – to shape tomorrow based on today’s consumer insights. “Right now, we’re seeing brands struggling to get a […]
Brands need to genuinely show interest in helping a prospect solve their problem without expecting anything in return. In a conversation with Elena Melnikova, Chief Marketing Officer at Talkwalker, Martechvibe explores how brands can build an empathetic connection with consumers. “By making the shift from ‘pushing an agenda’ towards value creation, marketers become the human […]
